Search Marketing Blog
Online Advertising Predictions for 2010
Posted by Sean McMahon on 12.14.2009
This morning, a professional colleague of EngineWorks, Geoff Ramsey, CEO and co-founder of eMarketer, put forth his prognostications pertaining to the domestic advertising industry for the coming year in an insightful article titled ‘Seven Predictions for 2010 from eMarketer’s CEO’. Of these seven well-researched predictions, we perceive that Geoff’s top forecast is right in line with what the online adverting industry will experience throughout next year.
Here is his number one prediction as presented in this eMarketer article:
1. During 2010, as US ad budgets crack open just a little, look for an accelerated migration of ad dollars from traditional to digital media. According to Forrester Research, 59% of US marketers plan to increase their budgets for digital by pulling funds from traditional outlets.
Since the inception of our company, we have touted that more and more companies and organizations will continue to shift more and more of their marketing dollars from traditional advertising channels, including print, outdoor, and television, to highly measurable interactive solutions such as professional Search Engine Marketing.
The following eMarketer graph depicts this expected shift in marketing budgets during next twelve (12) months:
The ability to significantly effect, and track, the ROI performance of search marketing campaigns will drive this trend well into next year, and for many years to come.
In addition to this top prediction made by Geoff, the article provides insight into six other compelling dynamics within our vibrant industry. I highly recommend that you take a moment to read this valuable article.
Bella Buzz: Collaboration on Predictions for the Online World in 2010 | Fluid Media Inc. | Home of Overflow Marketing Podcast 12.18.2009 at 8:57 am
[...] According to Forrester Research 59% of all US Marketers expect to pull funds from traditional marketing and putting it towards digital marketing. Self [...]