Search Marketing Blog
Search Marketing Revenues to Increase Next Five Years
Posted by Sean McMahon on 12.07.2009
In the first of a series of four online articles titled eMarketer Weighs In on 2010: Online Advertising & Usage, the digital research company today presented its encouraging projections for revenue growth in domestic search engine advertising over the next five years. As stated in this article, total search engine ad spending in the United States is expected to increase more than five-and-a-half percent (+5.5%) to an astounding $11.4 billion next year, as compared to total spending in 2009.
The following eMarketer chart depicts this enthusiastic projection for revenue spending in 2010, and also reveals the anticipated annual revenue increases over the next five (5) years:
As shown in this chart above, total advertising revenues through search engines is forecasted to impressively increase to almost $16 billion by the end of 2014.
This eMarketer article also prognosticates that the major engines will increasingly use data real-time data gathered through the social media sites and networks, such as Twitter.com and Digg.com, to determine the most relevant search results for online queries.
We, at EngineWorks, perceive that this advancement could lead to even better targeted Paid Search listings, and content network advertising, which in turn could drive more revenue through search engines over the next five years.
