Archive for December, 2009
As 2009 comes to a close, it is evident that Social Media Marketing is having a direct impact upon how brands interact with their target audience. Forward-thinking companies are beginning to spend a significant amount of advertising dollars on reaching-out to online communities and ‘influencers’ through various popular social networks. In fact, the digital research and analysis company, eMarketer, estimates in their report titled Social Network Ad Spending: 2010 Outlook that companies will spend more than $2.2 billion on Social Media Marketing efforts world-wide this year, with more than half of that amount coming from the United States.
PORTLAND, Ore. (December 24, 2009) — EngineWorks, Inc. (www.engineworks.com), a Portland, Oregon based Search Engine Marketing company specializing in data-driven, ROI-focused online services, is pleased to convey that the Oregon Museum of Science and Industry (OMSI) has announced that there are three ways for individuals to contribute and support the 2010 Space Gala on the evening of January 23, 2010.
The OMSI 2010 Space Gala, taking place at the Oregon Museum of Science and Industry in Portland, Oregon, is scheduled to be an exciting look back into the history of human flight and aeronautics, coupled with an exploration of future space travel and interplanetary flight. The evening will feature ‘launch pad’ lounges throughout the museum, offering delicious buffets, signature drinks, and enjoyable conversations with fellow supporters of OMSI.
This year, attendees at this exciting event can choose to support the wonderful benefits provided by OMSI through the following three unique gestures:
- OMSI Experiences,
- Gala Raffle,
- Gala Special Appeal.
Now available through the following link, individuals can purchase an OMSI Experience, ranging from a birthday party aboard a real Navy submarine to a day at the traveling planetarium, for a deserving child, class, or school:
http://bit.ly/OMSIexperiences
Exclusively during the evening of the 2010 Space Gala, OMSI will hold an exciting raffle featuring a limited number of tickets that will offer the chance to win trips to exotic locations, personal use of a Maserati automobile, and much more. Information pertaining to this raffle and its impressive prizes can be accessed through the OMSI Space Gala Facebook page at the following link:
http://bit.ly/OMSIfacebook
Finally, a special segment of the 2010 Space Gala will feature the opportunity for supporters of the museum to raise a paddle signifying a donation of one year of science outreach for students throughout Oregon. This Special Appeal portion of the evening provides critical funding for OMSI, and enables the organization to make science education fun and accessible through both on-site and outreach programs.
EngineWorks is privileged to be a ‘Space Station’ level sponsor at this important event, along with fellow Space Station companies including Nike, Comcast, and the Oregon Health & Science University (OHSU).
About OMSI
Founded in 1944, the Oregon Museum of Science and Industry (OMSI) is one of the nation’s leading science museums. OMSI offers 219,000 square feet of brain-powered fun through hundreds of interactive exhibits and hands-on demonstrations. OMSI has five exhibit halls, eight science labs, a giant screen OMNIMAX Dome Theater, the most technologically advanced planetarium in the Pacific Northwest, and the USS Blueback submarine, the last fast-attack diesel-powered submarine built by the U.S. Navy.
This morning, a professional colleague of EngineWorks, Geoff Ramsey, CEO and co-founder of eMarketer, put forth his prognostications pertaining to the domestic advertising industry for the coming year in an insightful article titled ‘Seven Predictions for 2010 from eMarketer’s CEO’. Of these seven well-researched predictions, we perceive that Geoff’s top forecast is right in line with what the online adverting industry will experience throughout next year.
Search Engine Marketing Professionals of Portland (SEMpdx) has announced its next educational event taking place in January 2010: an informative evening dedicated to Paid Search Marketing. This Paid Search Seminar promises to deliver direct insight into the most up-to-date strategies for achieving – and surpassing – your online ROI goals.
‘Open the pod bay doors, Hal.’
This famous line from the 1968 science-fiction film written by Stanley Kubrick and Arthur C. Clark embodies the spirit behind the upcoming Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, taking place in Portland, Oregon on January 23, 2010. Sub-titled Discover * Inspire * Dream, the purpose for this exciting event is to ‘open the pod bay doors’ of the attendee’s minds to the possibilities of future space exploration and interplanetary travel.
It is well known that a great number of online marketing professionals fuel their day with highly stimulating caffeinated beverages. Thus, it is not surprising that the leading player within our space, Google, selected ‘Caffeine’ to be the code name for their recently introduced search engine algorithm.
According to the announcement made by the G-Men and G-Women in August of this year, Caffeine is even faster and more accurate than their previous spidering and indexing algorithms. This is truly an amazing statement, given the world-class search performance that has been delivered by the company over the past decade.
It is also a development that could directly impact how search engine marketers develop effective strategies for achieving prominently positioned listings within Google’s Natural search index.
By now, most individuals in the search marketing space are well aware that, back in late May of this year, Microsoft launched its re-designed online search engine under the new moniker, Bing. (Even those who are not very close to the online search industry should have some knowledge of this newly branded search engine, given the massive $100 million or so that Bill’s Software Shop is currently spending on national television advertisements to promote Bing!)
As well documented, Microsoft has been relegated to a distant third place position in the domestic search market-share race (trailing both rivals Google and Yahoo!). However, this recent launch presents a tremendous opportunity for online marketers to capture additional qualified traffic and improve conversion-to-customer performance on their Web sites.
In the first of a series of four online articles titled eMarketer Weighs In on 2010: Online Advertising & Usage, the digital research company today presented its encouraging projections for revenue growth in domestic search engine advertising over the next five years. As stated in this article, total search engine ad spending in the United States is expected to increase more than five-and-a-half percent (+5.5%) to an astounding $11.4 billion next year, as compared to total spending in 2009.
PORTLAND, Ore. (December 4, 2009) — EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) company specializing in data-driven, ROI-based interactive solutions, today announced the addition of an experienced search marketing specialist, Gavin Francis, to the Company’s adept Search Fulfillment Department. This latest impressive hire by the Company follows the inclusion of two other professional marketing experts who have joined the EngineWorks fulfillment team over the past two months.
Mr. Francis, who comes to EngineWorks from his most recent position as a Search Engine Optimization & Web Analytics Specialist at AudetteMedia, Inc. in Bend, Oregon, possesses a wealth of real-world Web site optimization experience, and advanced knowledge of the most current Search Engine Optimization (SEO) strategies and techniques. In his prior position at AudetteMedia, Gavin applied his proficient SEO technical skills, including the implementation of effective optimization enhancements and proper Web site code structure, for several large online commercial destinations.
In addition to his substantial Natural SEO experience, Gavin has a Bachelor of Arts degree with a double major in French and International Studies from the University of Oregon in Eugene, Oregon. He was also self-employed as a freelance SEO consultant during his recent time in Bend, Oregon.
“The impressive technical skill-set that Gavin brings to our professional team of search marketing experts,” exclaimed Scott Fish, Director of Search at EngineWorks, “tremendously compliments our established expertise in research and analysis, optimization enhancements, and creation and promotion of highly relevant content.”
