EngineWorks, Inc.

As 2009 comes to a close, it is evident that Social Media Marketing is having a direct impact upon how brands interact with their target audience.  Forward-thinking companies are beginning to spend a significant amount of advertising dollars on reaching-out to online communities and ‘influencers’ through various popular social networks.  In fact, the digital research and analysis company, eMarketer, estimates in their report titled Social Network Ad Spending: 2010 Outlook that companies will spend more than $2.2 billion on Social Media Marketing efforts world-wide this year, with more than half of that amount coming from the United States.

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This morning, a professional colleague of EngineWorks, Geoff Ramsey, CEO and co-founder of eMarketer, put forth his prognostications pertaining to the domestic advertising industry for the coming year in an insightful article titled ‘Seven Predictions for 2010 from eMarketer’s CEO’.  Of these seven well-researched predictions, we perceive that Geoff’s top forecast is right in line with what the online adverting industry will experience throughout next year.

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Search Engine Marketing Professionals of Portland (SEMpdx) has announced its next educational event taking place in January 2010: an informative evening dedicated to Paid Search Marketing.  This Paid Search Seminar promises to deliver direct insight into the most up-to-date strategies for achieving – and surpassing – your online ROI goals.

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‘Open the pod bay doors, Hal.’

This famous line from the 1968 science-fiction film written by Stanley Kubrick and Arthur C. Clark embodies the spirit behind the upcoming Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, taking place in Portland, Oregon on January 23, 2010. Sub-titled Discover * Inspire * Dream, the purpose for this exciting event is to ‘open the pod bay doors’ of the attendee’s minds to the possibilities of future space exploration and interplanetary travel.

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It is well known that a great number of online marketing professionals fuel their day with highly stimulating caffeinated beverages. Thus, it is not surprising that the leading player within our space, Google, selected ‘Caffeine’ to be the code name for their recently introduced search engine algorithm.

According to the announcement made by the G-Men and G-Women in August of this year, Caffeine is even faster and more accurate than their previous spidering and indexing algorithms. This is truly an amazing statement, given the world-class search performance that has been delivered by the company over the past decade.

It is also a development that could directly impact how search engine marketers develop effective strategies for achieving prominently positioned listings within Google’s Natural search index.

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By now, most individuals in the search marketing space are well aware that, back in late May of this year, Microsoft launched its re-designed online search engine under the new moniker, Bing. (Even those who are not very close to the online search industry should have some knowledge of this newly branded search engine, given the massive $100 million or so that Bill’s Software Shop is currently spending on national television advertisements to promote Bing!)

As well documented, Microsoft has been relegated to a distant third place position in the domestic search market-share race (trailing both rivals Google and Yahoo!). However, this recent launch presents a tremendous opportunity for online marketers to capture additional qualified traffic and improve conversion-to-customer performance on their Web sites.

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In the first of a series of four online articles titled eMarketer Weighs In on 2010: Online Advertising & Usage, the digital research company today presented its encouraging projections for revenue growth in domestic search engine advertising over the next five years.  As stated in this article, total search engine ad spending in the United States is expected to increase more than five-and-a-half percent (+5.5%) to an astounding $11.4 billion next year, as compared to total spending in 2009.

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