Search Marketing Blog
Forrester Research Predicts Strong Online Sales This Selling Season
Posted by Sean McMahon on 11.14.2009
In a recent article titled Online Retailers to Have Better Holiday Season on WebProNews.com, Sucharita Mulpuru from Forrester Research makes that statement that “despite the lingering effects of the recession, the online space remains the retail industry’s growth engine”. This encouraging claim by the vice president and principle analyst is validated by the Forrester Research projection from the same WebProNews article that online retail sales will surpass $44 billion this holiday selling season, up more than eight percent (+8%) compared to last season.
Even though total retail sales are projected to experience no growth in the months of November and December, the Forrester survey revealed that ninety-four percent (94%) of consumers who made a purchase online within the past three months, plan to continue to buy online this holiday season.
To quote Ms. Mulpura, “What’s different this holiday from past years is that online retailers will manage to the bottom line, which will change some of the tactics they have employed in the past.” As we have conveyed through our EngineWorks blog, no other form of marketing does a better job of enhancing your bottom line than professional search marketing.
Drop us post, and we’ll be happy to show you how SEM can benefit your site.
