Archive for November, 2009
As an industrious, technology-based services company, EngineWorks is excited to sponsor the upcoming Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, taking place here in Portland on January 23, 2010. This impressive event, sub-titled Discover * Inspire * Dream, promises an exciting look into the history of human flight and aeronautics, coupled with an examination of future space exploration and interplanetary travel.
PORTLAND, Ore. (November 24, 2009) — EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing company specializing in advanced data-driven, ROI-focused online services, is pleased to announced the Company’s sponsorship of the upcoming Oregon Museum of Science and Industry (OMSI) 2010 Space Gala taking place on the evening of January 23, 2010 at the Oregon Museum of Science and Industry in Portland, Oregon.
The OMSI 2010 Space Gala, which is sub-titled Discover * Inspire * Dream, is scheduled to be an exciting look back into the history of human flight and aeronautics, coupled with an exploration of all that lies ahead in space travel and interplanetary flight. The event will feature “launch pad” lounges throughout the museum, which will offer savory buffets, signature drinks, and enjoyable conversations with fellow supporters of OMSI.
EngineWorks is privileged to be a ‘Space Station’ level sponsor at this important event, along with fellow Space Station companies including Nike, Comcast, and the Oregon Health & Science University (OHSU). More information pertaining to this wonderful social event, and online registration, can be accessed at the OMSI Web site through the following online link:
http://www.omsi.edu/gala
You can also gain more insight into the current developments leading up to the 2010 Space Gala by visiting OMSI on Facebook at the following Facebook page:
http://bit.ly/OMSIfacebook
In addition, to find-out what the online community is saying about this worthwhile event, you can follow OMSI online through the following Twitter account:
http://bit.ly/OMSItwitter
Finally, if you are not able attend the 2010 Space Gala; you can still support science education by giving museum tickets, event passes, or OMSI Experiences as a green gift this holiday season. Information pertaining to thoughtful OMSI Experience Packages can be accessed online through the following link:
http://bit.ly/OMSIexperiences
“Given that the design of our efficacious online search marketing services, and the advancement of our vibrant industry, are both technology-based,” exclaimed Kent Schnepp, Chief Strategy Officer at EngineWorks, “we are extremely pleased to support OMSI’s effort to promote the tremendous benefits of science and industry through this exciting gala event!”
OMSI offers a variety of educational programs, including the largest science outreach education program in the United States. The museum’s outreach programs also take innovative science education “on the road” to students, teachers, and the public throughout five (5) Western states. OMSI also offers professional development workshops for teachers, distance learning programs, and works in partnership with schools and districts.
About OMSI
Founded in 1944, the Oregon Museum of Science and Industry (OMSI) is one of the nation’s leading science museums. OMSI offers 219,000 square feet of brain-powered fun through hundreds of interactive exhibits and hands-on demonstrations. OMSI has five exhibit halls, eight science labs, a giant screen OMNIMAX Dome Theater, the most technologically advanced planetarium in the Pacific Northwest, and the USS Blueback submarine, the last fast-attack diesel-powered submarine built by the U.S. Navy.
In an very revealing article this week, Advertising Age reported that Google has enacted new, harsh policies to prevent advertisers in its AdWords network from generating fraudulent ads and damaging malware links. In the latest attempt to protect the integrity of their search results, the world’s largest search engine now levies the threat of having a Web site banned for life from its search index if it places ads within their network that contain links that download malware or promote illegitimate offers with the intent to deceive visitors.
Last week, our EngineWorks team traveled ‘across the pond’ to participate in World Travel Market 2009, the premier global event for the travel industry. A record-breaking 49,963 industry professionals congregated in London, England at this impressive conference to stay abreast of the latest trends and developments in the world-wide travel and tourism industry.
Having just returned from this latest adventure, my mind is filled with the latest search marketing strategies (especially advancements in Link Building) that are being implemented across the globe for travel and tourism companies of all size.
PORTLAND, Ore. (November 14, 2009) — EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) company specializing in proven Search Engine Optimization, Paid Search Marketing, and Social Media Marketing for the travel and tourism industry, is pleased to announce that the Company will be attending The PhoCusWright Conference at the Omni Orlando Resort at Championsgate in Orlando, Florida on November 17 through 19, 2009.
This year’s annual conference, presented by the travel industry’s leading research authority, PhoCusWright Inc., will bring together the world’s most prestigious leaders and representatives from travel and tourism companies of all sizes. In addition to hosting this impressive yearly conference, PhoCusWright delivers in-depth research on the advancements and evolving forces that influence travel, tourism, guest services, and hospitality distribution.
Representatives from EngineWorks, including Mike Rosenberg, the Company’s Vice President of Client Acquisition, and Angela Yost, Director of Client Acquisition, will be meeting with top professionals within this dynamic industry at The PhoCusWright Conference 2009.
The unique environment of this world-wide conference enables attendees to engage, debate, and define the latest developments in global travel commerce. All businesses within travel, tourism, and hospitality markets make-up the world’s largest industry, responsible for more than eight percent (8%) of global employment, nine percent (9%) of invested capital, and ten percent (10%) of global Gross Domestic Product (GDP).
Information on registering and attending The PhoCusWright Conference can be found through the following link:
http://www.phocuswright.com/the_phocuswright_conference_information
To schedule a meeting at this event with Mike Rosenberg or Angela Yost to discuss the benefits of professional Search Engine Marketing, simply send an e-mail to EngineWorks at mike@engineworks.com or angela@engineworks.com.
In addition to personal appointments with key executives in the travel industry, EngineWorks representatives will be attending advanced marketing sessions and panel presentations throughout all three days of this event.
In a recent article titled Online Retailers to Have Better Holiday Season on WebProNews.com, Sucharita Mulpuru from Forrester Research makes that statement that “despite the lingering effects of the recession, the online space remains the retail industry’s growth engine”. This encouraging claim by the vice president and principle analyst is validated by the Forrester Research projection from the same WebProNews article that online retail sales will surpass $44 billion this holiday selling season, up more than eight percent (+8%) compared to last season.
PORTLAND, Ore. (November 13, 2009) — EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) company specializing in data-driven, ROI-based online solutions, today announced the addition of two (2) experienced interactive marketing specialists to its accomplished Fulfillment Department. The Company is pleased to welcome Robert Frost and Carrie-Sue Kay as its newest SEM Production Specialists.
Robert Frost, who comes to EngineWorks after more than two (2) years of professional search marketing experience in the position of Account Manager/Search Engine Marketing Specialist at GTS Internet Marketing, brings in-depth knowledge of SEM strategies and techniques to achieve client-side conversion metrics and overall online promotional goals.
While at GTS Internet Marketing, an interactive marketing agency catering to the automotive industry, Mr. Frost performed the duties of client account set-up, Paid Search Marketing implementation and management, Search Engine Optimization (SEO) recommendation and implementation, and advanced report generation. In addition to being a certified Google AdWords Professional, Robert earned his Bachelor of Science degree in Business Administration from Oregon State University in Corvallis.
Carrie-Sue Kay, an experienced professional copywriter and search marketing expert, adds significant Natural SEO and Social Media Marketing skills to the Company’s highly talented Fulfillment Department. In addition to being a former Adjunct Professor of English at both the University of Michigan in Ann Arbor, Michigan, and the University of Texas at Dallas in Dallas, Texas, Ms. Kay was most recently an Advertising Editor at Yahoo!, Inc.
While at Yahoo!, Inc., Carrie-Sue created original optimized content on a daily basis for multitudes of Yahoo! Search Marketing clients. Along with her direct experience in advanced keyword research and analysis, Ms. Kay enhanced the performance of sponsored search campaigns through the development of optimized ad copy and effective budget management. Also over the past decade, she has been a feature writer for several national publications.
Ms. Kay has impressively earned two (2) advanced graduate degrees. She possesses both a Master’s of Fine Arts degree in Creative Writing, and a Master’s of Science degree in Linguistics, from the University of Michigan in Ann Arbor, Michigan. Carrie-Sue earned her under-graduate degree, a Bachelor of Arts degree in English Literature, at the University of Kansas in Lawrence, Kansas.
“We are very excited to enhance the already impressive skill-sets in our Fulfillment Department with the tremendous talents possessed by our two newest team members”, proclaimed Sean McMahon, President of EngineWorks. Mr. McMahon added, “In addition to expanding our ability to deliver proven solutions to our world-class clients, both of these individuals bring extremely complimentary skills to our team of search marketing experts.”
Data-driven, ROI-focused Search Engine Optimization (SEO) is proven to be one of your most cost-effective means of generating qualified leads and increasing sales online. It can also be a very time consuming, labor-intensive process that can take many weeks, or even many months, to yield significant results. This fact should make you realize a very important marketing axiom: SEO is an investment.
Obviously, most people desire to protect their valuable investments. However, when it comes to hard-earned value gained through Natural search strategies, I have often witnessed companies doing the exact opposite.
For example, we have seen prospective and current EngineWorks clients, eager to launch their new Web site, fail to consider the consequences of their new site structure in terms of non-indexed pages and search engine ‘authority’. Many times, companies also experience difficulties in adjusting their mindset to be willing to incorporate SEO as a separate channel of their marketing mix.
This blog post is to identify the following three common pitfalls that can diminish the value your SEO investment, and lead to poor rankings within the major search engines.
We’re please to let you know that the multi-media Web site dedicated to the global hotel industry, HotelNewsNow.com, has published an article detailing the professional Search Engine Marketing (SEM) strategies presented by Kent Schnepp, our Chief Strategy Office here at EngineWorks, during the second online session in a series of Webinars promoted by The Boutique & Lifestyle Lodging Association (BLLA).
