EngineWorks, Inc.

As an industrious, technology-based services company, EngineWorks is excited to sponsor the upcoming Oregon Museum of Science and Industry (OMSI) 2010 Space Gala, taking place here in Portland on January 23, 2010.  This impressive event, sub-titled Discover * Inspire * Dream, promises an exciting look into the history of human flight and aeronautics, coupled with an examination of future space exploration and interplanetary travel.

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In an very revealing article this week, Advertising Age reported that Google has enacted new, harsh policies to prevent advertisers in its AdWords network from generating fraudulent ads and damaging malware links.  In the latest attempt to protect the integrity of their search results, the world’s largest search engine now levies the threat of having a Web site banned for life from its search index if it places ads within their network that contain links that download malware or promote illegitimate offers with the intent to deceive visitors.

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Last week, our EngineWorks team traveled ‘across the pond’ to participate in World Travel Market 2009, the premier global event for the travel industry. A record-breaking 49,963 industry professionals congregated in London, England at this impressive conference to stay abreast of the latest trends and developments in the world-wide travel and tourism industry.

Having just returned from this latest adventure, my mind is filled with the latest search marketing strategies (especially advancements in Link Building) that are being implemented across the globe for travel and tourism companies of all size.

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In a recent article titled Online Retailers to Have Better Holiday Season on WebProNews.com, Sucharita Mulpuru from Forrester Research makes that statement that “despite the lingering effects of the recession, the online space remains the retail industry’s growth engine”.  This encouraging claim by the vice president and principle analyst is validated by the Forrester Research projection from the same WebProNews article that online retail sales will surpass $44 billion this holiday selling season, up more than eight percent (+8%) compared to last season.

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Data-driven, ROI-focused Search Engine Optimization (SEO) is proven to be one of your most cost-effective means of generating qualified leads and increasing sales online.  It can also be a very time consuming, labor-intensive process that can take many weeks, or even many months, to yield significant results. This fact should make you realize a very important marketing axiom: SEO is an investment.  

Obviously, most people desire to protect their valuable investments. However, when it comes to hard-earned value gained through Natural search strategies, I have often witnessed companies doing the exact opposite.  

For example, we have seen prospective and current EngineWorks clients, eager to launch their new Web site, fail to consider the consequences of their new site structure in terms of non-indexed pages and search engine ‘authority’. Many times, companies also experience difficulties in adjusting their mindset to be willing to incorporate SEO as a separate channel of their marketing mix.

This blog post is to identify the following three common pitfalls that can diminish the value your SEO investment, and lead to poor rankings within the major search engines.

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We’re please to let you know that the multi-media Web site dedicated to the global hotel industry, HotelNewsNow.com, has published an article detailing the professional Search Engine Marketing (SEM) strategies presented by Kent Schnepp, our Chief Strategy Office here at EngineWorks, during the second  online session in a series of Webinars promoted by The Boutique & Lifestyle Lodging Association (BLLA).

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