Search Marketing Blog



Search Marketing Webinar Now Available on BLLA Web Site!

Posted by Sean McMahon on 10.21.2009

Boutique Lodging Logo (White)This blog post is to make you aware of the fact that The Boutique & Lifestyle Lodging Association (BLLA) has made available, on their Web site, the first of three professional Webinars presented in conjunction with EngineWorks.  This session, titled Search Marketing – Powering Your Marketing Mix, was recorded during the association’s Webinar presentation on September 24, 2009.

As conveyed in this Webinar, professional Search Engine Marketing (SEM) is able to extract precise information pertaining to who is searching for specific products or services, which messages resonate with them, and what factors entice them to become customers.  This invaluable insight, in turn, enables today’s advanced marketer to create targeting and messaging to drive desired actions through all channels of their marketing mix.

To view this informative Webinar in its entirety, simply click on the following link:

Search Marketing – Powering Your Marketing Mix

EngineWorks is privileged to be an exclusive partnered service provider to The Boutique & Lifestyle Lodging Association.  The BLLA has been created to be the unifying voice of this vibrant sector of the resort and hospitality industry, and is recognized as the definitive resource for researching, locating, and booking boutique and lifestyle hotels.

We highly encourage you to set-aside the time to view this free Webinar.

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