Archive for October, 2009

EngineWorks Co-Founder to Present at CalTIA Conference on 10.27.09
by Kent Schnepp | October 24, 2009

PORTLAND, Ore. (October 23, 2009) — EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) company specializing in ROI-focused solutions for the destination resort and hospitality industry, is pleased to announce that the Company’s co-founder and Chief Strategy Officer, Kent Schnepp, will be delivering an informative presentation titled Search Engine Optimization: Powering Reservations Through Organic Search at the California Travel Industry Association (CalTIA) Conference taking place at the Northwoods Resort in Big Bear Lake, California on October 26 through 28, 2009.

This exciting event, also known as the Think Beyond The Gateways Conference, is presented by the California Travel Industry Association, which was created in 1989 to bring together businesses in the California travel and tourism industry, and to improve travel and tourism throughout the state. CalTIA’s main purpose is to be an advocate for the improvement of the tourism industry within our nation’ most populous state.

As a featured presenter, Kent Schnepp will be delivering professional insight into the most up-to-date Search Engine Optimization (SEO) strategies that are enabling travel and tourism companies to dramatically improve the return on their advertising budgets. Resort and hospitality businesses of all sizes will learn how to leverage data-driven, ROI-focused SEO techniques in order to profitably thrive in today’s economy.

Presented at the scenic Northwoods Resort in beautiful Big Bear Lake, this informational networking event is recognized as the ‘must attend’ conference for visitors bureaus, chambers of commerce, parks personnel, lodging operators, museums, cultural heritage and attraction managers involved in presenting the diversity that exists throughout California. Think Beyond The Gateways offers advanced presentations and panel sessions designed to provide insight into the latest strategies and effective campaigns for increasing travel and tourism business throughout California.

Registration and attendance information for the Think Beyond The Gateways Conference 2009 in Big Bear Lake can be accessed the following link:

https://m360.caltia.com/event.aspx?eventID=9507

In addition to his featured presentation, Mr. Schnepp will be available to meet with anyone interested in learning more about the tremendous value proposition of integrating professional Search Engine Optimization strategies into a company’s marketing mix.

Search Marketing Webinar Now Available on BLLA Web Site!
by Sean McMahon | October 21, 2009

Boutique Lodging Logo (White)This blog post is to make you aware of the fact that The Boutique & Lifestyle Lodging Association (BLLA) has made available, on their Web site, the first of three professional Webinars presented in conjunction with EngineWorks.  This session, titled Search Marketing – Powering Your Marketing Mix, was recorded during the association’s Webinar presentation on September 24, 2009.

SEMpdx to Host Scary Networking Event 10.20.09
by Sean McMahon | October 15, 2009

SEMpdxlogo-1As a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx), EngineWorks is pleased to make you aware of the upcoming SEMpdx Networking Event taking place next Tuesday evening at Rontoms Bar and Grill in Portland.

This Halloween-themed SEMpdx Networking Event promises to bring together search marketing specialists and industry experts in a fun, social atmosphere that encourages direct interaction and informative conversations pertaining to the latest advancements in interactive marketing.  And, best of all, there is NO COST to attend!

Final Webinar From Boutique & Lifestyle Lodging Association Featuring EngineWorks 10.22.09
by Kent Schnepp | October 15, 2009

PORTLAND, Ore. (October 15, 2009) — EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) company specializing in data-driven, ROI-focused marketing solutions for the resort and hospitality industry, today announced the third and final online session in their series of complimentary Webinars being presented in conjunction with The Boutique & Lifestyle Lodging Association (BLLA). This informational Webinar is taking place via the Internet at 9:00am PDT on Thursday, October 22, 2009.

The Company’s final presentation in this series, titled Leveraging Social Media Marketing, is designed to provide direct insight into the most effective ways for businesses within the travel and tourism space to incorporate advanced Social Media Marketing (SMM) strategies into their overall marketing mix. In addition, attendees of this Webinar will receive professional recommendations pertaining to SMM techniques that can dramatically improve client acquisition performance through major search engines and online social networks.

This session follows the Company’s first two Webinars presented in conjunction with BLLA over the past month. The initial session, conducted by EngineWorks co-founder and President, Sean McMahon, revealed how professional search marketing can extract targeting and messaging information that can be used to drive promotional strategy through all channels of a company’s marketing mix. This was followed by the second session, in which Kent Schnepp, the Company’s co-founder and Chief Strategy Officer, delivered advice on online marketing strategies that are critical for success to resort and hospitality businesses of all sizes.

There is no cost to attend this final interactive Webinar. To sign-up online, simply click on the following link:

http://guest.cvent.com/i.aspx?4W,M3,45f335ac-5b84-433b-9899-59f05890c9b3

EngineWorks is an exclusive partnered service provider to The Boutique & Lifestyle Lodging Association, which was formed to be the unifying voice of this unique sector within the resort and hospitality industry. The association is recognized as the definitive resource for researching, locating, and booking boutique and lifestyle lodging. BLLA members have exclusive access to complimentary white papers, networking through online and live events, industry reports, Webinars, marketing education, and other valuable tools to manage and grow their businesses.

SEMpdx Social Media Six Pack 10.13.09
by Sean McMahon | October 8, 2009

SEMpdxlogo-1Search Engine Marketing Professionals of Portland (SEMpdx) is pleased to announce that it will be holding its next educational panel presentation titled SEMpdx Social Media Six Pack on Tuesday, October 13, 2009.  This informative evening of search marketing education, social networking, and dinner is taking place from 5:30pm to 7:00pm at Hotel DeLuxe in beautiful downtown Portland, Oregon.

EngineWorks to Present Second BLLA Webinar 10.08.09
by Sean McMahon | October 6, 2009

Boutique Lodging Logo (White)Following the highly successful first session of our three (3) complimentary online Webinars that we are conducting in conjunction with The Boutique & Lifestyle Lodging Association (BLLA), EngineWorks is pleased to present the second session titled 10 Steps for Online Success at 9:00am PDT on Thursday, October 8, 2009.  This strategy-focused Webinar will impart valuable information pertaining to current Search Engine Marketing techniques being used to dramatically increase revenues and profits at some of the world’s most successful online travel and lodging companies.