Search Marketing Blog
Making Every Dollar Count
Posted by Sean McMahon on 09.22.2009
In an eMarketer article yesterday, Myers Publishing presented their forecast stating that, over the next two years, total ad spending online will overtake advertising in newspapers as the most popular form of marketing in the United States. For the first time in history, more marketing dollars will be spent through online channels (including Search Engine Marketing, display advertising, Social Media Marketing, online videos, and widgets) than through any other advertising medium by the end of 2011.
The following eMarketer chart from this article reveals this impressive prognostication by Myers Publishing:
As shown, this forecast is yet another indication that more and more companies across the country are choosing to commit more and more of their advertising dollars to fully measurable, ROI-focused interactive strategies such as Search Engine Optimization, Paid Search Marketing, and Social Media Marketing.
When every dollar counts . . . make sure you can count every dollar!
