Search Marketing Blog
Off To The Races
Posted by Sean McMahon on 09.02.2009
The heart of any world-class athlete is the ‘engine’ that enables the individual to physically perform the specific requirements of his or her sport. However, it is the proverbial “heart” of an athlete that drives the individual to achieve personal bests, conquer seemingly insurmountable odds, and shatter world records.
A dynamic human-powered ‘engine’ – possessing this same willpower – is the heart of our professional Search Engine Marketing company. Through the sponsorship of our international cycling team, Team EngineWorks, we hope to convey our continuous commitment to performance and excellence.
Team EngineWorks
Lead by road racing expert Gary Spodnick, Team EngineWorks is scheduled to ride in its inaugural race, the International Granfondo LA FAUSTO COPPI 2009 (a.k.a. La Fausto Coppi) road bike race, which is being held in the celebrated cycling city of Cuneo, Italy, on August 30, 2009.
Team EngineWorks, based in Raleigh, North Carolina, logs hundreds of miles on the road each week to maintain its elite level of conditioning, and to prepare for the La Fausto Coppi. In addition, Spodnick recently completed a rigorous training regiment with Chris Carmichael, founder and CEO of Carmichael Training Systems, Inc., and personal coach to seven-time Tour de France Campion Lance Armstrong.
La Fausto Coppi
La Fausto Coppi, the legendary European cycling race named after famed Italian rider Angelo Fausto Coppi, starts and finishes in the historic town of Cuneo, Italy. This daunting 200 kilometer road race loops its way through the awe-inspiring mountains of Northern Italy, and culminates in the central Galimberti Public Square in Cuneo.
The city of Cuneo takes its name from the triangular plateau (the ‘cuneo’) on which it lies, and is dominated by the peaks of Monviso, the Argentera, the Rocca dell’Abisso and the Bisalta. The Italian community’s passion for cycling is evidenced by the numerous competitions that have been held in the vicinity of Cuneo, including a stage in the 2008 Tour de France.
Fausto Coppi
Arguably the greatest cyclist the sport has ever seen (second, perhaps, only to Eddy Merckx or Lance Armstrong), Fausto Coppi was the dominant international cyclist during the years before and after World War II. His many accomplishments, which include winning the Tour de France twice, the Giro d’Italia five times, the World Championship in 1953, and numerous other multi-year victories in some of Europe’s most prestigious races, earned him the nick-name Il Campionissimo, or ‘Champion of Champions’.
Fausto Coppi’s legendary races against his arch-rival Gino Bartali actually divided the country of Italy into two factions; the coppiani and the bartaliani. This historical schism stemmed from the fact that the conservative and religious Bartali was raised in the agrarian southern hillsides of the country; while Coppi was born in the industrial north of Italy, and had an upbringing that was much more worldly and secular.
Follow Our Team
The team of search marketing specialists here at EngineWorks is extremely excited to sponsor our world-class cycling team as they race to victory around the world. You can follow the performance of Team EngineWorks on our EngineWorks Facebook page, through Twitter, and via updates on our blog. Race results and photographs will also be posted to our blog following Team EngineWorks inaugural race on August 30, 2009.
The spirit that drives each member of Team EngineWorks cycling team also drives our team of search experts to deliver the highest performance, and greatest return-on-investment, for all of our world-class clients!
Shannon Andregg 09.02.2009 at 3:23 pm
Hi Sean, great story on the La Fausto Coppi 2009 bike race. I’m anxious to hear how Team EngineWorks did in the race. Keep us posted. Go Gary!!