Archive for September, 2009
As most search marketing professionals are aware, the ultimate goal at Google is to provide users with the most relevant search results possible. To that end, the dominate search engine announced, in August 2009, a completely new algorithm (under the code-name ‘Caffeine’) that is designed to enhance the relevancy of their Natural search results.
We, at EngineWorks, have been testing this new algorithm over the last few months in order to understand how it will affect the positioning of pages within their organic index, and how it will impact the online search landscape.
PORTLAND, Ore. (September 25, 2009) — EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) company specializing in ROI-based, data-driven interactive marketing solutions for the resort and hospitality industry, is pleased to announce the second session in a series of three (3) complimentary online Webinars being presented in conjunction with The Boutique & Lifestyle Lodging Association (BLLA). This second Webinar is scheduled for 9:00am PDT on Thursday, October 8, 2009.
Titled 10 Steps for Online Success, this informative online session will provide insight into the which online marketing strategies deliver the best results to travel and tourism businesses of all sizes. This second Webinar in the series follows the well-received first session which explained how search engine marketing is able to extract precise behavioral information that can be utilized to drive revenues through every channel of a company’s marketing mix, including both online and tradition media campaigns.
The intent of this professional Webinar series is to provide valuable information on current strategies and techniques being used to dramatically enhance the performance of travel and lodging Web sites throughout the online search landscape.
There is no cost to participate in this instructive Webinar. Simply sign-up online through the following link:
http://guest.cvent.com/i.aspx?1Q,P1,748553A2-DB35-4509-9152-E800845712DF
Below is the full agenda for these three (3) complimentary Webinars:
- September 24, 2009, 9:00am PST – Powering The Marketing Mix
- October 8, 2009, 9:00am PST – 10 Steps For Online Success
- October 22, 2009, 9:00am PST – Leveraging Social Media Marketing
The BLLA has been formed to be the unifying voice of this unique sector within the hospitality industry. The professional association is recognized as the definitive resource for researching, locating, and booking boutique and lifestyle hotels. Benefits for members include exclusive access to complimentary white papers, networking through online and live events, industry reports, Webinars, marketing education, and other valuable tools to manage and grow resort and hospitality businesses.
EngineWorks is very privileged to be an exclusive partnered service provider to The Boutique & Lifestyle Lodging Association.
In an eMarketer article yesterday, Myers Publishing presented their forecast stating that, over the next two years, total ad spending online will overtake advertising in newspapers as the most popular form of marketing in the United States. For the first time in history, more marketing dollars will be spent through online channels (including Search Engine Marketing, display advertising, Social Media Marketing, online videos, and widgets) than through any other advertising medium by the end of 2011.
Our team of search professionals here at EngineWorks is pleased to announce that we will be presenting three (3) complimentary online Webinars in conjunction with The Boutique & Lifestyle Lodging Association (BLLA) beginning September 24, 2009. This highly engaging Webinar series promises to deliver extremely valuable information pertaining to the cutting-edge Search Engine Marketing strategies and techniques that are currently being implemented by our search marketing firm to dramatically increase revenues and profits at travel and lodging Web sites of all sizes.
Coincidently, on the day eMarketer released an article touting a substantial increase to their estimate in the current number of adults in the United States using Twitter.com, DM News reported that the micro-blogging site is now accepting advertisements on its platform. This announcement may seem somewhat uneventful, however it may have a significant impact upon online marketing strategies for reaching highly engaged, highly targeted audiences.
PORTLAND, Ore. (September 14, 2009) — EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) company specializing in ROI-focused, data-driven interactive marketing solutions for the resort and hospitality industry, is pleased to announce three (3) complimentary online Webinars being presented in conjunction with The Boutique & Lifestyle Lodging Association (BLLA). Beginning on September 24, 2009, this professional Webinar series will provide valuable information on cutting-edge SEM strategies and techniques currently being employed to dramatically increase revenues and profits at travel and lodging Web sites of all sizes.
The first installment of this series on September 24, 2009, titled Search – Powering The Marketing Mix, is actually an encore presentation of the Company’s inaugural Webinar with BLLA, which took place last month. The purpose for this session is to convey that professional SEM campaigns are able extract precise behavioral information pertaining to who is searching for specific products or services, which messages resonate with them, and what factors entice them to become customers. Armed with this invaluable knowledge, today’s advanced marketer can create targeting and messaging to drive actions through all marketing channels, including online and traditional campaigns.
The agenda for these three (3) complimentary Webinars is as follows:
- September 24, 2009, 9:00am PST – Powering The Marketing Mix
- October 8, 2009, 9:00am PST – 10 Steps For Online Success
- October 22, 2009, 9:00am PST – Leveraging Social Media Marketing
No cost is required for each of these professional SEM Webinars listed above. To register, simply sign-up online through the following link:
http://guest.cvent.com/i.aspx?1Q,P1,748553A2-DB35-4509-9152-E800845712DF
The BLLA was created to be the unifying voice of this unique sector within the hospitality industry. The professional association is recognized as the definitive resource for researching, locating, and booking boutique and lifestyle hotels. Benefits for members include exclusive access to complimentary white papers, networking through online and live events, industry reports, Webinars, marketing education, and other valuable tools to manage and grow resort and hospitality businesses.
EngineWorks is privileged to be an exclusive partnered service provider to The Boutique & Lifestyle Lodging Association.
PORTLAND, Ore. (September 7, 2009) — EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) company specializing in data-driven, ROI-focused interactive marketing solutions, is pleased to announce that Team EngineWorks, the Company’s international cycling team lead by road racing expert Gary Spodnick, completed its inaugural cycling event, the International Granfondo LA FAUSTO COPPI 2009 (a.k.a. La Fausto Coppi) road bike race on August 30, 2009.
Team EngineWorks, wearing exclusively sponsored EngineWorks coordinated racing jerseys and cycling shorts, racing sports caps, and cycling socks, competed against more than 1,000 cyclists from around the world in this legendary bike race. After more than nine (9) hours of aggressive riding through the daunting Italian Alps, Team EngineWorks lead rider, Gary Spodnick, finished in 242nd place among the field of world-class riders.
“Our team’s finish within the top twenty-five percent of all riders in its first race,” exclaimed Kent Schnepp, Chief Strategy Officer at EngineWorks, “is a testament to their dedication and commitment to training and hard-work.”
The La Fausto Coppi 2009, named after the famed Italian rider Angelo Fausto Coppi, originated early in the morning on Sunday from Cuneo, Italy. The 200 kilometer road race looped through the mountains of Northern Italy, and culminated in the central Galimberti Public Square at its original starting point in Cuneo.
Online photographs of Team EngineWorks at the La Fausto Coppi 2009 can be accessed on the EngineWorks Flickr account through the following link:
http://www.flickr.com/photos/engineworks/
“EngineWorks is proud to sponsor an international racing team that embodies the values we hold in high esteem,’ proclaimed Kent Schnepp, “including preparation, focus, and achievement.” Mr. Schnepp added, “We acknowledge that our professional search marketing team here at EngineWorks puts forth the same level of dedication every day for our world-class clients!”
Congratulations to Zoofari!
EngineWorks is very pleased to announce that the outstanding animal welfare organization, Zoofari, is the winner of our ‘Helping Animals One Search at a Time’ contest!
As the official winner of our contest, Zoofari shall receive a free three (3) month Natural Search Engine Optimization (SEO) engagement from EngineWorks. This professional optimization campaign is designed to improve the positioning of their Web site within the world’s most popular search engines. The increased visibility across the online search landscape promises to generate tremendous exposure for this wonderful organization, and also to increase the number of caring individuals arriving at their site.
PORTLAND, Ore. (September 3, 2009) — EngineWorks, Inc. (www.engineworks.com), a full-service search marketing company specializing in Search Engine Optimization (SEO), Paid Search Marketing, and Social Media Marketing (SMM), today announced the winner of their ‘Helping Animals One Search at a Time’ contest. Zoofari, a not-for-profit animal welfare organization, has been declared the winner of a free three (3) month professional Natural Search Engine Optimization (SEO) engagement from EngineWorks.
Zoofari won the Company’s exciting contest by having their animal advocacy blog post receive the most online votes during the past month. The four other contest finalists, American Humane Association, Howling Acres Wolf Sanctuary, Panthera, and the Society for Preservation of Poultry Antiquities, all received a significant number of online votes through the EngineWorks blog, via Twitter, and on the Company’s Facebook page. In the end, however, the greatest number of online votes was cast for Zoofari.
Created by Wild Wonders, Inc., Zoofari is an organization that provides not only a safe haven for unwanted or confiscated animals, but also reaches out to disadvantaged youth by providing funding for animal programs and supports various conservations programs. Wild Wonders is a licensed and insured wildlife education organization that travels throughout the United States providing exotic animals and animal trainers for shows, parties, rentals, programs, and exhibits.
The professional optimization campaign to be provided by EngineWorks to Zoofari is designed to improve the positioning of their Web site within the world’s most popular search engines. The increased visibility across the online search landscape promises to generate tremendous exposure for this wonderful organization, and also to increase the number of caring individuals arriving at their site.
Off To The Races
by Sean McMahon | September 2, 2009
The heart of any world-class athlete is the ‘engine’ that enables the individual to physically perform the specific requirements of his or her sport. However, it is the proverbial “heart” of an athlete that drives the individual to achieve personal bests, conquer seemingly insurmountable odds, and shatter world records.
A dynamic human-powered ‘engine’ – possessing this same willpower – is the heart of our professional Search Engine Marketing company. Through the sponsorship of our international cycling team, Team EngineWorks, we hope to convey our continuous commitment to performance and excellence.
