Google Caffeine: What Is All The Buzz About?
Posted by Scott Fish on 09.25.2009
As most search marketing professionals are aware, the ultimate goal at Google is to provide users with the most relevant search results possible. To that end, the dominate search engine announced, in August 2009, a completely new algorithm (under the code-name ‘Caffeine’) that is designed to enhance the relevancy of their Natural search results.
We, at EngineWorks, have been testing this new algorithm over the last few months in order to understand how it will affect the positioning of pages within their organic index, and how it will impact the online search landscape.
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In an eMarketer article yesterday, Myers Publishing presented their forecast stating that, over the next two years, total ad spending online will overtake advertising in newspapers as the most popular form of marketing in the United States. For the first time in history, more marketing dollars will be spent through online channels (including Search Engine Marketing, display advertising, Social Media Marketing, online videos, and widgets) than through any other advertising medium by the end of 2011.
Our team of search professionals here at EngineWorks is pleased to announce that we will be presenting three (3) complimentary online Webinars in conjunction with The Boutique & Lifestyle Lodging Association (BLLA) beginning September 24, 2009. This highly engaging Webinar series promises to deliver extremely valuable information pertaining to the cutting-edge Search Engine Marketing strategies and techniques that are currently being implemented by our search marketing firm to dramatically increase revenues and profits at travel and lodging Web sites of all sizes.
Coincidently, on the day eMarketer released an article touting a substantial increase to their estimate in the current number of adults in the United States using Twitter.com, DM News reported that the micro-blogging site is now accepting advertisements on its platform. This announcement may seem somewhat uneventful, however it may have a significant impact upon online marketing strategies for reaching highly engaged, highly targeted audiences.
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