EngineWorks

Status: Top  Secret

Code Name:  Caffeine

Access:  Approved

The Associated Press revealed this morning that Google posted an announcement to their blog late last night that they are allowing individuals to have access to a new version of its search engine.  That’s right . . . Google has released a new search engine.  On a completely separate Web address.  That looks exactly the same as its existing engine.  However, the G Men and Women from Mountain View claim that ‘Caffeine’ (the new engine’s code name!) uses a different algorithm to rank sites for relevant queries within its index.

According to the article announcing this post by Google, their new search engine will be even faster and more accurate than their current offering.  That’s an amazing concept to comprehend, given the world-class performance being delivered by its search engine today.  It’s also a concept that may have tremendous repercussions upon the search marketing industry.

Caffeine could, quite possibly, feature new elements and/or new weighting factors, within its ranking algorithm, which would mean that search engine marketing firms and individual Web sites might have to alter their approach to enhancing relevancy elements for the purpose of achieving prominently positioned Natural search listing within Google.

Stay tuned for more insight into Google’s new search engine!