Search Marketing Blog
The Ability to Measure Performance Continues to Drive Dollars to Interactive Marketing
Posted by Sean McMahon on 07.10.2009
This week, DMNews revealed a very encouraging report from Forrester Research that predicts that total spending on online marketing per year in the U.S. will surpass $55 billion by 2014. This online spending is projected to represent twenty-one (21%) of domestic marketing dollars, and is yet another indication that more and more companies are shifting more and more advertising dollars away from traditional channels and into search marketing, display advertising, and social media.
As stated in this article, Forester Research discovered that “marketers faced with budget cuts and the need for immediate sales in recessionary times turn towards interactive tools that are less expensive, more measurable, and better for direct response than traditional media.”
Shar VanBoskirk, Vice President and Principle Analyst at Forrester, punctuated this fact by stating, “In today’s economic climate, marketers are shifting dollars downstream, so they are much more focused on tools that drive immediate response and sales.”
One other highlight from this research report is the fact that Search Engine Marketing continues to be the leading online marketing choice, with total spending on search expected to surpass $15.4 billion in 2009, or more than fifty-nine percent (59%) of all online advertising. In addition, this spending on search marketing is projected to continue to increase at a compounded annual growth rate of fifteen percent (15%) over the next five years.
This is another example of the drum we have been beating ever since the inception of EngineWorks . . . professional Search Engine Marketing delivers the most cost-effective means of driving qualified visitors and eager customers to your Web site!
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[...] a recent sample of the continued growth of the online advertising steamroller: This week, DMNews revealed a very encouraging report from Forrester Research that predicts that [...]