EngineWorks, Inc.

Our team of search experts here at EngineWorks is very pleased to welcome two seasoned Internet marketing veterans into our professional search marketing company.  Last month, Michelle Blum joined our fulfillment department as our newest full-time Account Strategist.  In addition, just a few weeks later, Dan Niska became our inaugural Production Specialist within the same department.

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Here’s an exciting opportunity for you to benefit your favorite non-profit animal advocacy organization by helping animals one search at a time!

On July 21, 2009, we launched a unique blog post contest that offers caring individuals, like you, the chance to win a free three (3) month Search Engine Optimization (SEO) engagement for the non-profit animal advocacy organization of your choice. The contest is simple to enter, and requires no entry fee.

As an individual interested in Search Engine Marketing, you obviously are aware of the fact that enhancing the visibility of your favorite organization across the online search landscape will increase both exposure for their cause, and the number of compassionate individuals arriving on their site. It is also important to point-out that every online search for your organization of choice represents a potential donation!

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Today’s announcement that Yahoo! will be turning its search engine over to Microsoft made me a little nostalgic for early days when our online search universe was just forming with hundreds of rapidly expanding solar systems, dying stars, and ominous black holes.  One of the largest galaxies in our universe during the late 1990’s (when I entered this fledgling space) was Inktomi, which was purchased by the very-same Yahoo! in 2002.  As most veteran Internet star gazers know, Inktomi commanded a market share of more than 42% of all online searches performed in the United States in 1999.  With today’s celestial collision between Microsoft and Yahoo!, it is safe to say that Inktomi has become a proverbial red dwarf.

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Warren County Convention & Visitors Bureau vaulted to the top of EngineWorks favorite clients’ list when they sent us tons of Graeter’s irresistible ice cream, 12 flavors in all. The perfect treat on a hot summer day. Thank you Chris and Warren County CVB, the whole EngineWorks team appreciates the gift.

Since you’re reading this blog post, you more than likely have seen many sources touting the fact that the overwhelming majority of search engine users click on the top three (3) Natural search listings for any given query.  Recently, I came across an informative study performed by Richard Hearn, a freelance interactive marketing consultant in Ireland, that re-affirmed this well-known axiom in our industry.

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We at EngineWorks are pleased to announce a new blog post contest that offers non-profit animal advocacy organizations the opportunity to win a free three (3) month Natural Search Engine Optimization engagement from our company.  This exciting contest, which we have titled ‘Helping Animals One Search at a Time’ is simple to enter, and requires no entry fee.

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Blogs aren’t just for kids any more.

More and more companies around the world are grabbing hold of the idea that their corporate blog can directly impact their image and enhance their communication with target audiences.  The purpose for this blog post is to present a collection of effective corporate blogs, along with an explanation of the different approaches that these companies embrace with regards to the content, purpose, and tone of their blog.

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This week, DMNews revealed a very encouraging report from Forrester Research that predicts that total spending on online marketing per year in the U.S. will surpass $55 billion by 2014.  This online spending is projected to represent twenty-one (21%) of domestic marketing dollars, and is yet another indication that more and more companies are shifting more and more advertising dollars away from traditional channels and into search marketing, display advertising, and social media.

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Team EngineWorks headed out to the track for some high performance team building today. A great time was had by all. Check out the pics!

As most readers of our blog know, keyword research is the foundation of all search engine marketing.  However, keyword selection for Search Engine Optimization (SEO) is significantly different then keyword selection for Paid Search Marketing.  Paid Search campaigns allow you to test an almost unlimited number of keywords, whereas you must focus on a much smaller set of targeted search terms for Natural SEO.  So how do you decide on which search terms to select for SEO?

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