EngineWorks

In a previous blog post last month titled ‘Online Sales – Making Sense (and Cents) in 2009′, I purported that promoting your brand through online channels, especially search engine marketing, continues to outperform all other forms of advertising today.  A new report released by TNS Media Intelligence in an article today titled ‘US Advertising Continues to Imitate a Stone‘ from eMarketer confirmed that this was if fact the case for during 2008, as well.

This new report reveals that of the six (6) major advertising channels (i.e., television, magazines, newspapers, online, radio, and outdoor media), only online advertising experienced growth in 2008.  As shown in the the eMarketer chart below, total online advertising increased an impressive seven percent (+7.0) in the fourth quarter of last year, and more than four percent (+4.6%) for the full year compared to 2007.

Once again, it is evident that, as more and more consumers choose to research and purchase more and more products and services online, today’s savvy marketers continue to shift a substantially greater portion of their advertising budget to interactive marketing.