Search Marketing Blog
Weekly Trophy Link List – May 8
Posted by Jesse Liebman on 05.08.2009
Each day, search engines seek to improve the Internet experience for millions of people by connecting them to information buried amidst billions of unwanted pages. On the way to reaching this weighty goal, many small enhancements are made, in which a good search marketer (which is my own goal), should keep up with.
So throughout my work weeks, I rely on Twitter to scour the web for the latest and greatest information on search engine optimization, paid search marketing, social media marketing, and general search industry news.
Of all the great insights provided by some of the brightest minds in the game, I’ve decided to share my favorites. Each week, I’ll provide the articles, blog posts, and online discussions that gave me insight into the rapidly growing search engine marketing field. This week features posts pertaining to paid search marketing, analytics, social media and link building:
Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition
Avinash Kaushik writes:
A few weeks back I had asked this question on Twitter: Inspire me: If there is one web analytics question you want answered what would it be? What’s your juiciest / mundane, daily, challenge? The result was this post: Top Web Analytics Questions, Twitter Edition.
Ron Jones writes:
Click fraud often comes up in discussions with clients and during training seminars. Is this something you should worry about? And what should you do if it happens to you? Those of you who run PPC campaigns should arm yourself against this potential foe.
4 signs you’re a social media failure
Denise Zimmerman writes:
Market research firm Gartner projects that more than 75 percent of Fortune 1000 companies with websites will attempt some kind of online social media initiative for marketing or customer relations purposes. Gartner also projects that 50 percent of those efforts will fail.
Wiep Knol writes:
Although you can easily find lists with 21, 66, 69, 75, 101 or even 131 link building strategies, numbered (link building) tip lists remain very popular. Not because these articles provide shocking new insights – most of the aforementioned mentioned lists mention pretty much the same tactics – but because they remind people of how work intensive the ongoing process of link building can be, and because they make people think due to their in-depth nature.
