EngineWorks, Inc.

The Associate Press reported this morning, in an article titled ‘Bing it on: Microsoft overhauls search, again’, that the Redmond-based software giant will be launching its re-designed online search service under the new name of Bing.  According to Microsoft, the newly revamped search site is intended to make online searching less haphazard, and easier for individuals to make purchases, schedule travel plans, and locate credible health information.

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It’s not every day that one of the world’s leading resort and hospitality companies launches a new Web site.  In fact, for luxury resort owner and operator,  RockResorts, it has been more than two years.

At EngineWorks, we are very excited to see the culmination of our partnered work with Resort Technology Partners, a professional design and development agency specializing is custom solutions for the travel and tourism industry, be realized through this new cutting-edge Web presence for RockResorts.  The new online presence features thirteen (13) new Web destinations that offer online travelers a smooth booking process, rich photographs of resort locations, and detailed travel information while they research their next vacation.

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The online research firm, eMarketer, released the results of a study today in an article titled ‘Banner Ads: Beyond the Click‘ that uncovered (once again) the importance of prominently positioned listings with the major search engines.  This time however, the compelling reason was not as obvious as the reasons contained in most reports touting the value of having your brands featured at the top of relevant search results.

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Our rapidly-growing search engine marketing firm is currently looking for an individual to become immersed in our professional online services in order to quickly progress to a full-time career position.  If you have a desire to learn how to implement and manage interactive marketing campaigns for commercial Web sites and media agencies, then this professional internship opportunity is for you.

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In a previous blog post last month titled ‘Online Sales – Making Sense (and Cents) in 2009′, I purported that promoting your brand through online channels, especially search engine marketing, continues to outperform all other forms of advertising today.  A new report released by TNS Media Intelligence in an article today titled ‘US Advertising Continues to Imitate a Stone‘ from eMarketer confirmed that this was if fact the case for during 2008, as well.

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Each day, search engines seek to improve the Internet experience for millions of people by connecting them to information buried amidst billions of unwanted pages. On the way to reaching this weighty goal, many small enhancements are made, in which a good search marketer (which is my own goal), should keep up with.

So throughout my work weeks, I rely on Twitter to scour the web for the latest and greatest information on search engine optimization, paid search marketing, social media marketing, and general search industry news.

Of all the great insights provided by some of the brightest minds in the game, I’ve decided to share my favorites. Each week, I’ll provide the articles, blog posts, and online discussions that gave me insight into the rapidly growing search engine marketing field. This week features posts pertaining to paid search marketing, analytics, social media and link building:
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When considering the validity of any information, it always prudent to consider the source.  In a survey released today from TNS Media Intelligence, people today trust information they receive from Internet news sources at the same level as from television news reports and conversations with friends.  The online research firm, eMarketer, reported this impressive fact today in an article titled, ‘Does Anyone Trust the Media’.

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Join EngineWorks and the SEMpdx crew on May 12 at 5:30pm for an evening of search engine optimization and user experience. The event will feature two presentations on the changing landscape of web-based marketing, the importance of user experience design, and how to incorporate these insights into your SEO strategy.

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