Search Marketing Blog
Online Sales – Making Sense (and Cents) in 2009
Posted by Sean McMahon on 04.27.2009
Promoting your products and services online, especially through search engines, continues to outperform all other marketing channels in today’s economy. Another encouraging article from eMarketer today titled ‘US Online Sales Up’ revealed tremendous results for e-commerce sales during First Quarter 2009. As reported in a new survey from Forrester Research and Shop.org, online retail sales during the first three (3) months of this year in the US increased an average of eleven percent (+11%).
As depicted in the chart below from this eMarketer article, of the total number of retailers participating in this April 10, 2009 survey, almost sixty percent experienced an increase in online sales in the first quarter of the year.
Just as encouraging is the fact that more than seventy percent of consumer brand manufacturers reported increased sales through e-commerce channels during this same time period.
As more and more consumers choose the convenience and security of Internet purchases, it’s becoming more and more evident that online marketing continues to be a bright spot in today’s advertising industry.
