Search Marketing Blog
Blog, Blog, Blog . . . It’s Not Just Blah, Blah, Blah Any More
Posted by Sean McMahon on 04.22.2009
The following statement, published today by eMarketer in an article titled “Blogging Has Come a Long Way, Baby”, delivers a direct hit pertaining to why online commercial entities need to create (and actively manage) a blog on their Web site, and aggressively participate in online social networks and community blogs:
“Blogging activity presents new opportunities for marketers to influence – and monitor – conversations that may be relevant to their businesses,” says Paul Verna, eMarketer senior analyst. “These conversations will continue to happen with or without participation from marketers, but those who join in—whether through their own sites or through a brand presence on independent ones—will have a place at the table.”
As depicted in the following graph from this eMarketer article, within the next several years, more than 37.6 million individuals in the United States will update a blog on a monthly basis, up from 27.9 million who currently do so.
More importantly for businesses, however, is the projection by eMarketer that by 2013, more than fifty-eight percent (58%) of individuals using the Internet in America will read a blog at least one time each month.
The obvious take-away from this eye-opening article is that today’s blogs offer the direct means for companies to engage with target audiences, interact with community influencers, and create two-communications pertaining to their brands. And, as noted, it’s only going to get bigger!
Now’s the time to get with your interactive marketing services provider to make sure that your company is at the forefront of your customers’ discussions. It’s also important to realize that your blog, and your blogging activity, should be components of an integrated social media campaign. If you’d like to see how we can create a comprehensive campaign for your site, simply drop us line.
Dape 04.23.2009 at 1:14 am
Blogging seems to be the way people communicate these days. This increase could be down to that most people lead busy lives or possibly like you say that it is fast becoming an outlet for business promotion. There could be many other reasons why this is happening if the predictions are correct and lets remember that’s what they are, there will certainly be growth in the business blog area.
Sean McMahon 04.23.2009 at 9:10 am
Hey Dape . . . Thanks for your comment.
I’ll pose this question to you: Do you perceive that this eMarketer projection is being driven by individuals desiring to connect with others, or by the fact that new technologies (e.g., micro-blogging such as Twitter) are creating potential new marketing channels?
Let me know your thoughts.
Tx!