Search Marketing Blog
Online Marketing – Greater Impact, Less Risk
Posted by Sean McMahon on 04.13.2009
In yet another encouraging article from eMarketer titled ‘Small Businesses Seek Solutions Online’, the digital marketing and media research firm today reported the results from a poll by Bredin Business Information that found that small businesses in the United States are “increasing their online activities, becoming more focused and conducting segmentation research to better target their customers”.
The following graph from this article reveals the seventeen percent (+17%) increase in online activities anticipated by domestic small businesses during 2009, as compared to last year.
As we have continuously conveyed in posts on this blog, we at EngineWorks are experiencing this same momentum. More and more of our current and prospective clients are shifting ad dollars away from traditional channels to data-driven, ROI-based solutions. As noted in this eMarketer article, clients are focusing on “activities for greater impact with less budget risk”.
Professional Search Engine Marketing, with its direct ‘targetability’ and precise ‘measurability’, delivers this value proposition.
