Search Marketing Blog
Weekly Trophy Link List – April 3
Posted by Jesse Liebman on 04.03.2009
Each day, search engines seek to improve the Internet experience for millions of people by connecting them to information buried amidst billions of unwanted pages. On the way to reaching this weighty goal, many small enhancements are made, in which a good search marketer (which is my own goal), should keep up with.
So throughout my work weeks, I rely on Twitter to scour the web for the latest and greatest information on search engine optimization, paid search marketing, social media marketing, and general search industry news.
Of all the great insights provided by some of the brightest minds in the game, I’ve decided to share my favorites. Each week, I’ll provide the articles, blog posts, and online discussions that gave me insight into the rapidly growing search engine marketing field. This week features posts pertaining to social media marketing:
Google In Talks For Acquiring Twitter
Michael Arrington writes:
Why would Google want Twitter? We’ve been arguing for some time that Twitter’s real value is in search. It holds the keys to the best real time database and search engine on the Internet, and Google doesn’t even have a horse in the game. In a post last month called It’s Time To Start Thinking Of Twitter As A Search Engine.
From Awareness to Extended Action
Chris Brogan writes:
It takes more and more for someone to capture our attention and convince us to change our course of action. Let’s consider this to be the continuum: awareness, attention, engagement, execution, extension.
Google Shows Local Results on Non-Local Queries
Matt McGee writes:
Google is rewriting the local search space. They’re now showing local search results — a map, business listings, and more — even when searchers use generic terms that don’t include a local word…This has potentially huge implications for searchers, local business owners, big businesses with a local presence, and search marketers, too.
Organization is #1 Tip for PPC
Kate Morris writes:
When people ask what the best tips are for PPC, they assume the answer is some tool for bid management, trick in writing ads, or must have for landing page optimization. What is the best tip for real? Organize your ad groups and campaigns like your business depends on it, because it does.
Lee Oden writes:
Anyone actively involved with social media as a marketing, PR or customer service communications channel started somewhere… Different people focus their attentions, efforts and expertise in different areas and therefore, offer a different set of influences. A herd mentality towards social media expertise does not inspire innovation.
