Archive for April, 2009
Promoting your products and services online, especially through search engines, continues to outperform all other marketing channels in today’s economy. Another encouraging article from eMarketer today titled ‘US Online Sales Up’ revealed tremendous results for e-commerce sales during First Quarter 2009. As reported in a new survey from Forrester Research and Shop.org, online retail sales during the first three (3) months of this year in the US increased an average of eleven percent (+11%).
PORTLAND, Ore. (April 27, 2009) — EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) company with headquarters in Portland, Oregon, is pleased to announce that its Vice President of Strategy, Kent Schnepp, will participate on the Search Engine Marketing Professionals of Portland (SEMpdx) Hot Seat titled ‘SEO, Meet User Experience’, on Tuesday, May 12, 2009.
This insightful evening of social networking and search marketing education is taking place from 5:30pm to 8:00pm at Hotel DeLuxe in vibrant downtown Portland, Oregon.
Kent Schnepp, an active board member of SEMpdx, will join a panel of Web site usability experts to offer current best practices on effective user experience design and optimization strategies for Web sites of all sizes. Additional esteemed panelists include Mathew Brown, Director of Search Strategy for the New York Times Company, and Melissa Casburn, Director of User Experience for ISITE Design.
As Director of Search Strategy, Matthew Brown has been responsible for driving the research and technology elements of search engine marketing strategies at the New York Times since 2005. In addition, he oversees the architecture and execution of strategies designed to deliver engaged online audiences to the NY Times, the Boston Globe, and the International Herald Tribune.
Having more than twelve years experience as a Web strategist and information architect, Melissa Casburn oversees the creation of online properties that inform, connect, and motivate Web site visitors and Internet users. In her position as Director of User Experience, she also leads a team of individuals at ISITE Design that focuses on enabling clients to create and execute effective online promotional and awareness solutions.
For Information on registering and attending this invaluable event, simply access the SEMpdx Web site through the following link:
http://tinyurl.com/SEMpdx-HotSeat0509
SEMpdx is an Oregon-based professional organization whose mission is to inform and educate regional businesses on the benefits of Search Engine Marketing to their bottom line. EngineWorks is proud to be a founding board member of this outstanding professional organization. In addition, we highly recommend that if you are interested in learning the fundamentals of effective usability and optimization techniques to please join us at this upcoming Hot Seat.
The following statement, published today by eMarketer in an article titled “Blogging Has Come a Long Way, Baby”, delivers a direct hit pertaining to why online commercial entities need to create (and actively manage) a blog on their Web site, and aggressively participate in online social networks and community blogs:
“Blogging activity presents new opportunities for marketers to influence – and monitor – conversations that may be relevant to their businesses,” says Paul Verna, eMarketer senior analyst. “These conversations will continue to happen with or without participation from marketers, but those who join in—whether through their own sites or through a brand presence on independent ones—will have a place at the table.”
As many Web designers and developers know, HTML has been slowly evolving since it was introduced as a practical mark-up language for the Web in the early 1990’s. In fact, HTML has undergone exactly four major revisions, with the most recent revision taking place in 1997. Given that it has been more than 12 years since there has been any significant change to HTML, I read with great interest the latest post from Mike Pilgrim titled “The Road to HTML 5: Link Relations.”
Mike Pilgrim is a successful author/blogger/programmer who is currently employed by Google, Inc. His informative post sparked my interest in HTML 5, the much anticipated recommendation that is expected to be released in September 2010. Specifically, I wanted to learn more about any changes which could affect search engine optimization efforts. Good thing, I did . . . because here are several important aspects of HTML 5 which should be brought to the attention of the SEO community.
It’s hard to miss all the attention being paid to social media lately. You have surely noticed the increase in referrals from traditional advertising points to Facebook pages, Twitter feeds, or other online networking forums. Businesses catch consumer attention through these traditional channels, however they’re now engaging and converting them through social media. Social media is fun, captivating, and certainly popular, but what is the bottom the line for businesses from all this socializing?
In yet another encouraging article from eMarketer titled ‘Small Businesses Seek Solutions Online’, the digital marketing and media research firm today reported the results from a poll by Bredin Business Information that found that small businesses in the United States are “increasing their online activities, becoming more focused and conducting segmentation research to better target their customers”.
This week, in a survey titled ‘2008 State of the Market‘, Search Engine Marketing Professionals Organization (SEMPO) reported that they project that the total online search marketing industry will grow almost 100% by 2013. More than 800 respondents from search engine advertisers and search marketing agencies across the globe participated in this study that was performed by Radar Research.
The NCAA tournament may have ended last night, but we at EngineWorks aren’t ready to move on from our busted brackets. Introducing our own ‘One Shining Moment’ for the Internet marketing community: EngineWorks has internally compiled our favorite SEM, SEO, SMM, and other industry relevant blogs to create the EngineWorks 2009 Blog Bracket.
PORTLAND, Ore. (March 15, 2009) — EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) company specializing in high performance Search Engine Optimization, Paid Search Marketing, and Social Media Marketing, announced today that the Company’s co-founder and Vice President of Strategy, Kent Schnepp, will be a featured presenter at the upcoming InnoTech Oregon Conference & Expo taking place on April 22, 2009 and April 23, 2009 at the Oregon Convention Center in Portland, Oregon.
This sixth annual InnoTech Oregon Conference is a two-day focused event that will present an environment of education, innovation, and peer-to-peer networking for business and technology professionals throughout the Pacific Northwest. The informative event also assembles a significant number of leading Internet and technology executives to provide direct insight into real-world developments, case studies, and business solutions designed to advance your business in today’s economy.
EngineWorks is privileged to have Mr. Schnepp be a featured panelist on Hot Seat Panel Session titled ‘Real Word Advice From The Experts’, which is scheduled at 3:30pm PDT on Thursday, April 23, 3009 in the Portland Ballroom (Room 225 on the 2nd Level) of the Oregon Convention Center. This interactive session will feature the Company’s Vice President of Strategy and several other Internet marketing professionals performing in-depth evaluations of actual Web sites, and providing advanced Search Engine Optimization recommendations and advice to improve online performance.
At EngineWorks, Mr. Schnepp is responsible for designing and improving systems to deliver the Company’s world-class services to online commercial entities and interactive media agencies. In addition, Kent continuously focuses on enhancing the quality of processes, infrastructure, and best practices to ensure that the Company exceeds client success metrics.
Information pertaining to registration and attendance at the InnoTech Oregon Conference & Expo can be accessed through the following link:
http://www.innotechconference.com/pdx/registration.php
In addition to participation on the lively Hot Seat Panel Session, key EngineWorks representatives will be available throughout both days of this exciting conference to answer any questions you may have pertaining to the benefits of the Company’s sophisticated search marketing services.
A compelling article from MSN Money last week titled ‘Is Facebook the new Wal-Mart?’ put forth the proposition that, due to the fact that the social media Web site’s audience is skewing older and going mainstream, Facebook is now positioned to become a bona-fide ‘big box retailer’.
