Search Marketing Blog
Expanding Google’s Offerings
Posted by Sean McMahon on 03.05.2009
In an article reported by Search Engine Watch today, Google has announced that they are introducing expandable advertisements within their AdSense network. These new versions of AdSense ads actually increase in size on the page when they are clicked-on by a viewer. Similar ads in other networks expand when an individual “mouses over” the online ad or scrolls down the page.
Interestingly, the AdSense ad will not expand beyond twice the width or height of the original display ad. The expandable ads, which can feature rich media including video and images, can be closed by the viewer at any time.
As also noted by Search Engine Watch, Google offers these expandable AdSense ads with either a Cost-Per-Impression (CPM) or Cost-Per-Click (CPC) pricing model.
As more an more advertisers seek advertising channels that deliver quantifiable results, we expect that these expandable Google network ads will become increasing popular. Let us know if you perceive that there is added value in this new offering from the world’s largest online search entity.
