EngineWorks, Inc.

Today, March 30, 2009, begins an exciting week that offers several opportunities for anyone within the online travel industry to meet with top members of the EngineWorks team to discuss the tremendous benefits of high performance search engine marketing.  Several of our key executives will be at the following three (3) world-renowned travel and tourism marketing events: TravelCom ’09, Mountain Travel Symposium, and Web 2.0 Expo.

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As a hip Search Marketing Specialist here at EngineWorks, it’s important for me to stay ahead of the latest men’s fashion trends. During my monthly reading of Gentlemen’s Quarterly (a.k.a. ‘GQ’, for the uninitiated), I came across a glossy article today featuring one of our hallmark clients here at EngineWorks. The Osprey at Beaver Creek, a Beaver Creek luxury hotel owned by our client, RockResorts, is featured on page 23 of the April 2009 issue of this prominent magazine.

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Finding the perfect hotel, hostel, or even couch for the night can be a time consuming project for any traveler.  Luckily, The Times Online, one of the largest online newspapers in the UK, has released their list of the Top 100 Travel Websites for 2009.  When planning your next trip, these highly rated sites are sure to add convenience, time-savings, and  fun to your research and booking process. (more…)

Encouraging news from the online marketing research firm eMarketer today.  In an article titled ‘Ad Cutbacks: A Silver Lining’, four major research and publishing companies are projecting that online marketing revenues, which make-up twelve percent (12%) of the overall advertising market, will experience significant growth throughout this year.

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Businesses today expend significant effort to achieve highly ranked search listings within the major search engines. Potential customers who are unfamiliar with their brand often perform searches to research the company. The pages returned from a branded search query serve as the first impression of the business, and may be the decisive factor in customers’ buying decisions. Even the most well established brands can see years of hard work disappear due to a prominently positioned listing that contains damaging content within their relevant search results.

One bad apple CAN spoil the whole basket.

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We are very pleased to announce that a seasoned interactive marketing veteran, Steve Burnett, has joined our high performance search marketing team as our newest Search Marketing Specialist.  Steve, who has substantial experience providing advanced SEM solutions to online commercial Web sites of all sizes, will be providing professional support to our well-established Search Engine Optimization department.

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Sean McMahon, our President and CEO was recently interviewed at the wildly successful SearchFest 09 conference in Portland, Oregon.  Special thanks to Tim Reha.

SearchFest 09, the premier conference dedicated to Search Engine Marketing (SEM) taking place this Tuesday 03.11.09, will feature Danny Sullivan, Editor-In-Chief of Search Engine Land, and founder of Search Marketing Expo (SMX), as special guest keynote presenter.

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SEMpdx SearchFest 09 is taking place at the Oregon Zoo in Portland, Oregon next Tuesday, March 10, 2009, and there are still a limited number of registrations available.

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In an article reported by Search Engine Watch today, Google has announced that they are introducing expandable advertisements within their AdSense network.  These new versions of AdSense ads actually increase in size on the page when they are clicked-on by a viewer.  Similar ads in other networks expand when an individual “mouses over” the online ad or scrolls down the page.

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