EngineWorks, Inc.

No matter what your level of experience, there is one element of search engine optimization that is guaranteed to cause you problems: the spelling and pronouncing of the word ‘Canonicalization’!  I have found that utilizing the grade school trick of breaking-up the word into separate sections (i.e., ‘canon’ ‘I’ ‘calization’), helps to get the spelling right,  and memorizing the phonetics of the word (which is: ka-NOH-nihk-uhl-LIE-ZAY-shun), gets me close to the proper punctuation.  (Good Luck!)

Much easier, however, is actually learning the best practices for the SEO canonicalzing (a form of the word I have now officially created!) of Web pages, and why it is critically important to the process of achieving prominently positioned Natural search listings.  But, even this can be challenging.  Because of this, I have outlined below the necessity of proper canonicalization, and the new advice that came out this month from the three leading search engines on how to correct improper canonical structure.
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Now, here’s some good news!

EngineWorks is pleased to offer a ten percent (10%) discount on your entry fee to the SEMpdx SearchFest 09 taking place at the Oregon Zoo in Portland, Oregon on March 10, 2009.

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EngineWorks is pleased to announce that we will be the exclusive sponsor the of  Closing Reception at the upcoming SearchFest 09 taking place here in Portland on March 10, 2009.  We encourage you to attend this exceptional day-long event, and join us after for socializing, networking, and enjoyable libations.

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We are very pleased to have Danielle Lee join our high performance search marketing team as our new Search Engine Marketing intern.  As noted in previous blog posts, EngineWorks has established our effective internship program to provide real-world online marketing experience to promising individuals such as Danielle, so that they can become rapidly immersed in the professional SEM strategies and services we provide to our world-class clients.

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Search Engine Marketing Professionals of Portland (SEMpdx) today announced that it has postponed the Hot Seat panel presentation titled ‘SEO, Meet User Experience’, which was originally scheduled for this Tuesday, February 10, 2009, to May 2009. Due to the fact that Search Marketing Expo (SMX West) is taking place in Santa Clara, California tomorrow, the organization realized that many members will be unable to attend this Hot Seat in Portland.

Watch for details pertaining to this Hot Seat in May 2009 at SEMpdx.org.

SEMpdx is a professional organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of Search Engine Marketing (SEM) to online success and profitability. EngineWorks is proud to be a founding board member of this outstanding community organization. In addition, we highly recommend that if you are interested in learning the fundamentals of Web site usability and search optimization, be sure to attend this Hot Seat on February 10th.

Search Engine Marketing Professionals of Portland (SEMpdx) is holding its Hot Seat panel presentation titled ‘SEO, Meet User Experience’ this Tuesday, February 10, 2009.  If you are a local business promoting your products or services online, this event is for you!  The evening of search marketing education, social networking, and dinner takes place from 5:30pm to 8:00pm at Hotel DeLuxe in beautiful downtown Portland, Oregon.

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In December 2008, PhoCusWright, the travel industry’s research authority and annual presenter of The PhoCusWright Conference (which EngineWorks representatives attended in Hollywood, California last November), released a study that identifies the most popular type of online booking methods used by today’s traveler.

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According to Wikipedia, a 404 (or Not Found) Error message is “an HTTP standard response code indicating that the client was able to communicate with the server, but either the server could not find what was requested, or it was configured not to fulfill the request and did not reveal the reason why. 404 Errors should not be confused with ‘server not found’ or similar errors, in which a connection to the destination server could not be made at all.”

In a perfect world, dead-end 404 Errors should never happen. If content from a page is moved, a 301 Redirect to the new location should be a fundamental step. This way, the site retains the referred visitors from external links, along with the ‘link juice’ from the linking page.

Every time a human, or a robot such as a search engine spider, visits a Web page, two things happen. The server sends the content of the page, along with a ‘result code,’ indicating the page’s accessibility status. We humans do not care about a page’s result code.  However, robots (especially the extremely important Google search ’bots’) view these result codes as critical elements that contribute to the accessibility of a page.
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Search Engine Marketing Professionals of Portland (SEMpdx) is pleased to announce that it will be holding its next Hot Seat panel presentation  titled ‘SEO, Meet User Experience’ on Tuesday, February 10, 2009.  This eventful evening of search marketing education, social networking, and dinner is taking place from 5:30pm to 8:00pm at Hotel DeLuxe in beautiful downtown Portland, Oregon.
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