Search Marketing Blog
Online Travel & Tourism – Setting the Pace!
Posted by Sean McMahon on 01.16.2009
PhoCusWright, a leading research firm within the travel and tourism industry, today released comprehensive projections for the online leisure/business travel market that are featured in their Eighth Edition U.S. Online Travel Overview. Contained in this substantial report is the firm’s forecast that, even though online travel is showing signs of a mature marketplace, its growth will continue to outpace the total travel market through 2010.
The following chart from this Online Travel Overview depicts the firm’s projection for continued growth in online revenues from this resilient industry.
It should be noted that 2008 was the first year since 1998 (when PhoCusWright began tracking online travel) that growth of the U.S. online travel market slipped into single digits. However, the research firm remains upbeat on their projection that online revenues will continue to outpace growth in the overall travel and tourism industry by two to three times over the next two years.
At EngineWorks, we specialize on providing efficacious search engine marketing services that improve the online performance for some of the travel and tourism industry’s most successful companies. This vibrant market represents the world’s largest industry, responsible for more than eight percent (8%) of global employment, nine percent (9%) of invested capital, and ten percent (10%) of global Gross Domestic Product (GDP).
