EngineWorks

New Interactive Technologies Reach-Out to Home Buyers
by Tyson Braun | December 4, 2008

Americans send about 75 billion text messages a month, up from around 30 billion a year ago, according to the latest industry surveys. Recently, some marketers in the real estate industry are expanding efforts to take advantage of this flourishing social behavior by sending property information to potential buyers via SMS text messages.

As a full-service Search Engine Marketing company, we at EngineWorks like to stay on top of trends in the Internet marketing landscape.  Marketing through text messaging is nothing new.  However, we perceive that the current opportunities in the real estate industry could effectively change the way individuals shop for homes, and is a marketing trend that has recently caught our attention.

The scenario is easy to imagine. It’s estimated that 90% of home buyers begin their search online, which is why Search Engine Optimization and Paid Search Marketing are invaluable strategies for capturing this qualified traffic.  At the same time, many of these online visitors may want to see prospective homes in person prior to contacting an agent.  Here’s where new advancements in text message marketing can improve this research process.

ComScore: Cyber Monday Spending up 15 Percent
by Scott Fish | December 3, 2008

The Monday after Thanksgiving has become a very important day for online retailers, representing $846 million in spending this year alone, which is up 15% from last year, according to ComScore.

Cyber Monday is the second strongest day of the year for retailers, as many people return to work and log on to find out the latest and greatest deals from their favorite stores.