Search Marketing Blog
The Weekly Google Insight – Holiday Shopping & Search Terms
Posted by Jesse Liebman on 12.18.2008
In our last Google Insight piece, we took a look at the comparison of job seekers and their search terms. This week, EngineWorks has uncovered some good news for anxious retailers who fear that holiday shoppers will forgo Christmas splurging this year. By utilizing the Google Insights tool we found the search volume for the query ‘black friday deals’ has almost doubled while “cyber monday deals” is 96 times higher than December 2007.
‘Cyber Monday’ sales are up this year, as Scott Fish pointed out on December 3rd, the Chicago Sun Times reported a 15 percent increase in holiday shopping, citing a ComScore Inc report. The connection between the increase in online holiday shopping and search volume provides us with further proof that consumers are using search engines to research products and services prior to purchasing.
We can observe the connection between significant changes in real-world conditions to changes in the behavior of search engine users. This is valuable information for any business interested in targeting segments of specific markets.
We’re curious how you plan to complete your holiday shopping list this year. Are you shopping online to find deals, or are you sticking with the brick-and-mortar stores?
