Search Marketing Blog
Today’s Consumer . . . More Ability + Time Online
Posted by Sean McMahon on 12.08.2008Great article this morning from DMNews identifying two seemingly obscure – yet, actually very encouraging – recent developments in the interactive space. The article, titled “Can You Count on Savvy Web Users?”, points-out that a recent survey by the USC Annenberg School Center for the Digital Future has discovered that more than 75% of Internet users surveyed consider themselves to be good to excellent at using the Web, compared to only 44% in the year 2000. The second development from this article was a fact taken from an October 2008 Harris Interactive poll that the average time spent online of those surveyed has doubled since October 2001.
As you can see in the following DMNews graph, Internet users today perceive that they are much more Web savvy just a few short years ago. This means that Internet marketers should have much more confidence in the ability of their online audiences to access and interact with digital advertisements and promotions. In addition, media executives today need to realize that the majority of the online population is very comfortable with search engine listings and sponsored search links.
The other very positive detail for marketing executives that was brought forth in today’s article is the fact that, as shown in the graph below, online users today spend an average of 14 hours per week online, compared to just 7 hours several years ago.
Both of these current developments reveal just how important the Internet has become in the daily lives of consumers today.
