Comments on: Defend Your Web! (and hard-earned links)

By: The 404 Error Page: Don’t Offend the Search Robots! - EngineWorks

The 404 Error Page: Don’t Offend the Search Robots! - EngineWorks — Mon, 02 Feb 2009 19:15:14 +0000

[...] a perfect world, dead-end 404 Errors should never happen. If content from a page is moved, a 301 Redirect to the new location should be a fundamental step. This way, the site retains the referred visitors [...]

By: Tyson Braun

Tyson Braun — Tue, 30 Dec 2008 22:47:01 +0000

Olivia,
Thank you for reading my post. And yes, like the hundreds of others, I have linked to this dead page, thus rewarding the site by virtue of my “vote,” and it leads nowhere useful.

But, unlike the others, I did it to illustrate how easily the authority of all of those “lost links” can be redeemed. The sites owner could implement a simple 301 Redirect of that URL forwarding visitors and “link juice” to wherever they moved the article.

After this is done, POOF! You, and everyone else would be delivered to a great piece of writing, like the link earlier in my story accomplishes.

By: Olivia Mitchell

Olivia Mitchell — Fri, 19 Dec 2008 01:02:04 +0000

Your link in the last paragraph also leads nowhere useful. Is that where you meant to point us to?

Olivia

By: Seth Godin

Seth Godin — Thu, 18 Dec 2008 21:47:34 +0000

beautifully said

and a great catch.