EngineWorks

Last month, eMarketer reported that an August 2008 study by Internet Retailer found that Facebook is currently the social media site of choice for retailers across our country.  The article titled ‘Retailers Get Social with Facebook‘ revealed that almost one-third of the U.S. retail companies responding to the survey have a Facebook page established for their business.

As shown in the eMarketer graph below, the thirty-two percent (32%) of retailers with a Facebook presence is more than the twenty-seven (27%) with a MySpace page, and the twenty-six percent (26%) with a YouTube page.

Much like the search engine industry where the top three (3) search engines control the lion share of the market (see our Resources page for the latest market share percentages), these three (3) most popular social media sites also dominate the social media marketing space with retailers here in the United States.

The following poignant quote from this article by Adam Cohen at Rosetta states the value of social media marketing to retailers, “Social media sites continue to be an important source of community connection, and savvy retailers are reaping the benefits of Facebook’s rapid extension into new demographics, such as Gen X and seniors.”