Archive for November, 2008
PORTLAND, Ore. (November 12, 2008) — EngineWorks, Inc. (www.engineworks.com), a professional Search Engine Marketing (SEM) firm specializing in proven Search Engine Optimization, Paid Search Marketing, and Social Media Marketing for the travel and tourism industry, is pleased to announce that the Company will be attending The PhoCusWright Conference at the Renaissance Hollywood Hotel in Hollywood, California on November 17 through 20, 2008.
This annual conference, presented by the travel industry’s research authority, PhoCusWright Inc., brings together the world’s most prestigious group of leaders and representatives from travel and tourism companies of all sizes. In addition to hosting the conference each year, PhoCusWright delivers qualitative and quantitative research on the advancements and evolving forces that influence travel, tourism, guest services, and hospitality distribution.
EngineWorks representatives in attendance will include the Company’s Vice President of Client Acquisition, Mike Rosenberg, and Director of Client Acquisition, Angela Yost, who will both be meeting with top professionals from this dynamic industry.
Travel, tourism and hospitality represent the world’s largest industry, responsible for more than eight percent (8%) of global employment, nine percent (9%) of invested capital, and ten percent (10%) of global Gross Domestic Product (GDP). In addition, according to the UN World Tourism Organization, international tourism actually grew year-over-year by approximately five percent (5%) in the first four (4) months of 2008.
Information pertaining to registration and attendance at The PhoCusWright Conference can be found through the following link:
http://tinyurl.com/EngineWorks-PCW2008
To schedule a meeting with Mike Rosenberg or Angela Yost to discuss the benefits of professional Search Engine Marketing, simply send an e-mail to EngineWorks at mike@engineworks.com or angela@engineworks.com.
In addition to personal appointments with key players in the travel industry, EngineWorks representatives will be attending advanced marketing sessions and panel presentations throughout all three days of this event.
Juggling the critical elements of Search Engine Optimization requires a great deal of effort and skill. You must research the best keywords, create useful meta tags, develop effective interlinking, track your visitors, craft strong content, consider user experience, seek out quality links, and on and on. But if you can control this high-wire act, the outcome can greatly improve your Web site’s presence across the search engine landscape.
An interesting article from Vertical Measures, LLC titled ‘An SEO is Not a Link Builder…And a Link Builder is not an SEO’ details the numerous strategies that can be employed to achieve high rankings in search engine results. The author gives a quality overview of the type of results a business can expect from an SEO campaign. He succinctly defines SEO as ”the process of modifying a website’s content, and structure to maximize the chances of a higher ranking within search engine results” and warns you’ll be disappointed if you expect it to be a magic bullet for all your site’s problems. Successful SEO campaigns focus attention on three main disciplines: quality content, well-optimized structure, and link building.
PORTLAND, Ore. (November 5, 2008) — EngineWorks, Inc. (www.engineworks.com), a high performance Search Engine Marketing (SEM) company, is pleased to announce that its Vice President of Strategy, Kent Schnepp, will be moderating the upcoming Search Engine Marketing Professionals of Portland (SEMpdx) Hot Seat titled ‘Web Analytics . . . Do You Know What You Are Looking At?’ on Tuesday, November 11, 2008.
This eventful evening of search marketing education, social networking, and dinner is taking place from 5:30pm to 8:00pm at Hotel DeLuxe in beautiful downtown Portland, Oregon.
As the SEMpdx board member in charge of events, Kent Schnepp has assembled a panel of Web Analytics experts to present the most current best practices on effective Web Analytics strategies designed to enhance your online marketing performance. This esteemed panel will feature Eric Peterson, author of the book titled Web Analytics Demystified, and Ian Lurie, president and CEO of Portent Interactive.
‘Web Analytics’ is defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage, according to the Web Analytics Association. While the majority of this definition is fairly straight forward, it is the ‘understanding’ component that can make difference between just having a Web site, and having a Web site surpass your marketing goals.
Information on registering and attending this informative event can be accessed through the following link:
http://tinyurl.com/SEMpdx-Nov-HotSeat
SEMpdx is an professional organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue. EngineWorks is proud to be a founding board member of this outstanding professional organization. In addition, we highly recommend that any one interested in learning the fundamentals of Web Analytics attended this upcoming Hot Seat.
Now, more than ever, Search Engine Marketing can be the SUPER HERO to save your holiday selling season. Since the inception of EngineWorks, we have touted that search marketing delivers the most cost-effective means of acquiring customers through your Web site. So, while the budgets for other media channels are being pulverized as if hit by kryptonite, more and more savvy marketers are shifting more and more of their advertising dollars to online media campaigns, especially professional Search Engine Optimization, Paid Search Marketing, and Social Media Marketing engagements.
I attended the Travel Industry Association’s (TIA) Marketing Outlook Forum last week here in Portland. There were a few main themes that ran through this conference focused on providing travel industry forecasts, marketing trends, and education.
Three main takeaways from the conference:
PORTLAND, Ore. (November 3, 2008) — EngineWorks, Inc (www.engineworks.com), a full-service search marketing company specializing in Paid Search Management, Search Engine Optimization (SEO), and Social Media Marketing (SMM), today announced the addition of two experienced marketing specialists to its accomplished Operations Department. The Company is pleased to have both Amanda Bernard and Tyson Braun join its dynamic Search Engine Marketing (SEM) fulfillment department.
Amanda Bernard brings significant interactive media and Paid Search marketing experience to EngineWorks. Prior to the start of her new career at EngineWorks, Ms. Bernard held the position of Media Manager at Borez-Dixon, an advertising and public relations agency located in Crofton, Maryland. In this position, she excelled at Google Analytics analysis, search marketing concepts, and multi-media campaign management.
Ms. Bernard earned her Bachelor of Science degree in Accounting from the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. Her extensive education and experience is already contributing to the success of client campaigns at EngineWorks.
Tyson Braun, who started at EngineWorks as an intern less than two months ago, has been promoted to a full-time position as a Search Marketing Specialist in the firm’s advanced SEO Department. Mr. Braun recently achieved his Bachelor of Arts degree in Journalism and a Bachelor of Arts degree in Psychology at the University of Iowa in Iowa City, Iowa. While earning these two degrees, Tyson also was a sports reporter for the university’s newspaper, The Daily Iowan.
“We are very impressed with the superb talents that both of these young individuals bring to our rapidly growing search marketing company”, proclaimed Sean McMahon, president of EngineWorks. Mr. McMahon added, “Amanda’s previous media agency experience is enabling her to immediately manage our world-class client campaigns, and Tyson’s journalism education and background substantially enhances our Social Media Marketing and copy-writing prowess.”
