EngineWorks, Inc.

Now, more than ever, Search Engine Marketing can be the SUPER HERO to save your holiday selling season. Since the inception of EngineWorks, we have touted that search marketing delivers the most cost-effective means of acquiring customers through your Web site. So, while the budgets for other media channels are being pulverized as if hit by kryptonite, more and more savvy marketers are shifting more and more of their advertising dollars to online media campaigns, especially professional Search Engine Optimization, Paid Search Marketing, and Social Media Marketing engagements.

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I attended the Travel Industry Association’s (TIA) Marketing Outlook Forum last week here in Portland. There were a few main themes that ran through this conference focused on providing travel industry forecasts, marketing trends, and education.

Three main takeaways from the conference:

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