EngineWorks

Google has released a 22-page guide for Webmasters called The Search Engine Optimization Starter Guide.  Interestingly, this valuable resource guide details many of the strategies and techniques that we at EngineWorks have been recommending to our clients since the inception of our company.  In fact, highlights pertaining to the information we provide during our professional optimization engagements can be found in the ‘Best Practices’ section within this new starter guide.

Here’s a taste of what Google’s SEO Starter Guide covers:

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics.

As advocates of strictly adhering to search engine standards and best practices, we highly recommend that anyone interested in learning the basic guidelines for ethical optimization choose to download this outstanding guide from Google.