Search Marketing Blog
Blatant Flag Waving for Online Marketing
Posted by Sean McMahon on 11.25.2008An interesting article published on Friday by DMNews reported that Google and one of the world’s largest consumer good companies, Procter & Gamble (P&G), have been exchanging employees in order to stimulate new ideas, share information, and learn new disciplines. The juicy tidbit I extracted from this article, however, is just how incredibly vast the opportunity is for online advertising – especially Search Engine Marketing – to capture greater percentages of real-world marketing budgets.
According to this article, P&G is the world’s largest advertiser, spending more than $8.7 billion on marketing each year. However, the consumer goods conglomerate only allots an estimated two-percent (2%) of this total budget to interactive marketing initiatives! This means that more than $8.5 billion of this massive marketing budget at P&G is being committed to traditional advertising, such as television and print media.
Search Engine Marketing is no longer in its infancy. We, as interactive media professionals need to continue touting the supremacy of online advertising compared to the deficient targeting, measuring, and return-on-ad-spend associated with traditional media channels. The ability to determine the ROI on every dollar spent is the compelling value proposition banner that our industry must keep waiving in front of advertisers today.
This mission is actually one of the main reasons why EngineWorks, along side several other industry peers, co-founded the Search Engine Marketing Professionals of Portland (SEMpdx.org). If we all want to improve the sales and marketing performance for online businesses, and secure the viability of our industry, it is paramount that we continue to spread to word about the outstanding benefits our professional services consistently deliver to businesses today.
