Search Marketing Blog
When It Comes to Business Travel, Online Booking is the Way to Go
Posted by Sean McMahon on 11.12.2008In an article published last Friday, eMarketer announced results from a study that validates what could ostensibly be common knowledge to those of us in the Internet space. The brief piece titled ‘Businesses Hit the Web for Travel’ reveals that a September 2008 Equation Research study sponsored by Business Travel News found that frequent business travelers (those who flew more than six times in the past 12 months) preferred to book their flights, accommodations, and car rentals via travel Web sites, rather than by phone or e-mail.
Jeffrey Grau, senior analyst at eMarketer, states that the reason for this preference in the following quote from this article, “Travelers like the option of booking business trips online because it allows them to manage their itineraries from any location at any time, using their laptop or mobile device.”
Here are the statistics that back-up the findings from this study:
As more and more business travelers choose to book their trips online, it’s becomes paramount that your travel and tourism Web site be found within the major search engines. This is due to the fact that more consumers find Web sites through search engines than through any other means.
