Search Marketing Blog
Search Engine Optimization: It’s a Juggling Act
Posted by Tyson Braun on 11.10.2008Juggling the critical elements of Search Engine Optimization requires a great deal of effort and skill. You must research the best keywords, create useful meta tags, develop effective interlinking, track your visitors, craft strong content, consider user experience, seek out quality links, and on and on. But if you can control this high-wire act, the outcome can greatly improve your Web site’s presence across the search engine landscape.
An interesting article from Vertical Measures, LLC titled ‘An SEO is Not a Link Builder…And a Link Builder is not an SEO’ details the numerous strategies that can be employed to achieve high rankings in search engine results. The author gives a quality overview of the type of results a business can expect from an SEO campaign. He succinctly defines SEO as ”the process of modifying a website’s content, and structure to maximize the chances of a higher ranking within search engine results” and warns you’ll be disappointed if you expect it to be a magic bullet for all your site’s problems. Successful SEO campaigns focus attention on three main disciplines: quality content, well-optimized structure, and link building.
Conquer these three disciplines, and you are almost certain to improve your Natural search rankings for relevant keywords related to your products and services. The author of this article also cautions that too often SEO firms try to do too much, and stumble beyond their campaign objectives and scope of expertise.
A search marketing firm may be very proficient at optimizing page structure, for example, but lack link building knowledge. This firm leaves its client with only 1/3 of its possible SEO elements. Your business should keep its needs in mind when choosing an SEO company, and look to match its strengths to your needs. If you have a large site featuring great content, it wouldn’t make sense to choose an SEO firm that specializes in content development, while being weak on link building or site-wide optimization.
The article goes on to say that many times these three disciplines are too diverse to be tackled by one SEO firm, and that the skill sets needed for content writing, optimization design, and link building could be best left to respective experts. At EngineWorks, we agree that professional SEO requires these varied experts, which is why we employ search engine specialists with unique backgrounds and diverse online marketing skills. This approach has enabled us to dramatically enhance the performance of some of the world’s most successful Internet companies.
Search Engines become more sophisticated every day. Gone are the days where a fix-all approach to SEO will succeed. High rankings within search engines require a concerted, customized strategy that utilizes many disciplines and skilled individuals. The professional Search Engine Marketing firm that you choose should be able to provide all of the basic disciplines.
Focus on keeping the three broad disciplines (content, optimization, and link building) up in the air. Balance them fluidly and harmoniously, and after time, the crowds will come.
optimizer 11.10.2008 at 4:44 pm
I like to read SEO article since I’m still learning. thanks for this nice tips.
Scott Fish 11.10.2008 at 5:35 pm
Great article Tyson! Creative thinking is what makes a good SEO campaign successful and that’s exactly what someone engaging in link building activities must do.
outsourcing 11.11.2008 at 12:31 am
You have very well discussed the three broad disciplines for the SEO’s.This is a bit rare info about the critical elements of SEO.