Search Marketing Blog
Challenging Conditions Shine a Spotlight on Interactive Marketing
Posted by Sean McMahon on 10.10.2008No getting around it . . . macro-economic conditions are impacting marketing budgets across the nation, and across the globe. However, more and more savvy marketers are choosing to shift a significant portion of these budgets to measurable interactive channels that drive identifiable conversions. In an article titled ‘Marketing Spending Priorities Shift’ published last week by eMarketer, a September 2008 study conducted by Epsilon found that more than 60 percent of U.S. marketing executives surveyed have increased their digital marketing spending this year.
It’s important to note that, as shown in the chart below, almost 60 percent of these same executives state that they have decreased their spending on traditional marketing budgets.
Bottom-line: the current financial situation that exists today is sure to have a negative impact upon overall advertising spending here in the United States and abroad. However the smart marketing money is being put into online customer acquisition solutions such as Paid Search Marketing and Search Engine Optimization.
When a return-on-investment really matters, Search Engine Marketing delivers in a manner no other form of advertising can.
