“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” – Charles Darwin
Adapting is key to a marketing plan, and at EngineWorks, we’ve harnessed fire.
Search engine usage also evolves, so to capture prospective customers you will need a weapon beyond a sling-shot. Tracking the behavior of search engine users is paramount to a successful Search Engine Marketing campaign and capitalizing on trends requires an approach that is both analytical and creative.
Here’s an interesting tidbit that I pulled from an eMarketer article yesterday: A little more than half of U.S. Internet users said that they would be willing to pay $2.00 per month to use Google. Given that Nielson/NetRatings currently states that there are 220,141,969 Internet users in our country (or 72.5% of the population), this finding must certainly pique the interest of the G-Men/Women down in Mountain View!
Yesterday, (10/27/2008) Google put the world, or more specifically, local business in the palm of users hands by introducing Google Earth for the iPhone. Now iPhone users have the ability to search for cities, places, and businesses around the globe using Google Local Search. For more information check out the video below, or visit the Official Google Blog.
PORTLAND, Ore. (October 27, 2008) — EngineWorks, Inc. (www.engineworks.com), a full-service Search Engine Marketing (SEM) firm specializing in providing professional Search Engine Optimization, Paid Search Marketing, and Social Media Marketing to the travel and tourism industry, is pleased to announce that the Company will be attending the Travel Industry Association (TIA) 2008 Marketing Outlook Forum in Portland, Oregon on October 27 through 30, 2008.
The TIA Marketing Outlook Forum is the ‘must attend’ event for professional individuals and companies within the travel and tourism industry. This year’s conference is expected to draw more than 600 executives from world-renowned hotels, destinations, attractions, hospitality services, and transportation companies. Attendees will receive direct insight from industry leaders pertaining to the most up-to-date forecasts, the latest marketing trends, and current advancements in online promotional solutions.
EngineWorks representatives in attendance will include the Company’s Vice President of Client Acquisition, Mike Rosenberg, who will be meeting with top professionals from the travel and tourism industry. The Travel Industry Association is the national, non-profit organization representing all components of the $700 billion travel industry. The association’s mission is to promote and facilitate increased travel to and within the United States.
Information pertaining to registration and attendance at the TIA Marketing Outlook Forum can be found through the following link to the Oregon Tourism Commission Web site:
In addition to scheduled appointments with key players in the travel industry, EngineWorks representatives will be attending advanced marketing sessions and panel presentations throughout all three days of this event.
As a full-service search marketing company specializing in customized online client acquisition strategies for destination travel and guest service companies, EngineWorks prides itself on staying informed of the current developments and latest advancements within the travel and tourism industry. To that end, the following promotion offered by Starwood Hotels is a great example of how adding creativity to a marketing campaign can result in extensive media exposure and increased consumer interest.
Starwood Hotels’ new ‘Pay Your Birth Year’ promotion offers an innovative discount on three-night stays at select hotels in the Northeast United States and Canada. This unique promotion features retail room rates equal to the last two digits of your birth year on the second and third nights of your three-night lodging package. For example, if you were born in 1959, your first night would be at the standard room rate, and your next two nights would be at the rate of $59 per night.
On October 1, 2008, EngineWorks was privileged to have been a featured presenter at the E-Tourism Summit, the world-renowned online travel and tourism conference which took place in San Francisco, California. The purpose for this blog post is to provide the following link so that you can download an online version of the EngineWorks PowerPoint Presentation delivered by Scott Fish during his extremely informative panel session.
Here at EngineWorks, we are habitually tracking the trends of searchers. Right now, we focus most of our attention on Google, because, simply, that is where most of you out there are searching. But we also know that Google has some weaknesses, and as Google itself has taught us, the battle for searchers is never over.
Last week, two professors at the University of California, Los Angeles released their findings from a research study sponsored by the Parvin Foundation that concluded that the use of online search engines can actually stimulate, and possibly improve, your brain function. (That’s a long-winded way of saying that searching online makes you smart!)
Join the EngineWorks team, at the Search Engine Marketing Professionals of Portland (SEMpdx) Hot Seat on Tuesday, October 14th. This month’s event will feature a presentation by Blu Drobushevich, who will speak about “Back To Basics Search Engine Optimization.” Immediately following Blu’s presentation our very own Scott Fish, Director of Search Engine Optimization, will participate with a panel of experts reviewing participants sites.
No getting around it . . . macro-economic conditions are impacting marketing budgets across the nation, and across the globe. However, more and more savvy marketers are choosing to shift a significant portion of these budgets to measurable interactive channels that drive identifiable conversions. In an article titled ‘Marketing Spending Priorities Shift’ published last week by eMarketer, a September 2008 study conducted by Epsilon found that more than 60 percent of U.S. marketing executives surveyed have increased their digital marketing spending this year.
