In an encouraging article today titled ‘B2B Marketers Ready to Spend Online’, eMarketer reports that a study by Duke University’s Fuqua School of Business reveals that business-to-business (B2B) companies in the United States expect to spend more marketing dollars on Internet advertising compared to traditional media channels in the coming ten (10) months. In fact, the B2B companies in this report, which was sponsored by the American Marketing Association, stated that they are going to increase their interactive marketing budget by more than 18% during this time period.
EngineWorks is pleased to announce that our Director of Search Engine Optimization, Scott Fish, will be a featured presenter along-side Paul Coutts from Google on an engaging panel at the upcoming E-Tourism Summit in San Francisco, California on October 1, 2008.
Portland, Oregon (September 25, 2008) – EngineWorks, Inc. (www.engineworks.com), announced today that the company’s Director of Search Engine Optimization, Scott Fish, will be a featured presenter at the upcoming E-Tourism Summit. This event is being held at the Nikko Hotel on Mason Street in downtown San Francisco, California on October 1, 2008.
The E-Tourism Summit features expert panel discussions pertaining to the latest online developments within the travel and tourism industry. The event provides direct access to Internet service providers offering the most cutting-edge advancements in interactive technologies. This year marks the ninth annual gathering of top professionals and industry executives from world-renowned travel and tourism companies at this prestigious conference.
EngineWorks is privileged to have Mr. Fish participate along-side Paul Coutts, Account Strategist at Google, Inc., on the panel presentation titled ‘SEO/SEM-360′. This engaging panel session will provide a 360-degree perspective on the latest developments in Search Engine Optimization and Search Engine Marketing, including the top five most important factors for improving your presence within the major search engines. In addition, the panel of experts will discuss effective strategies for optimizing alternative media, such as online video and press releases.
In his role as Director of Search Engine Optimization, Mr. Fish oversees the EngineWorks Natural SEO Department, and coordinates the implementation and management of professional optimization strategies for some of the most successful travel and tourism sites, including Virgin America, Gray Line Sightseeing, and Asia Transpacific Journeys.
Information pertaining to registering and attending the E-Tourism Summit can be accessed through the following link:
http://www.thetouroperator.com/etourismsummit/registration.html
In addition to advanced search marketing information, topics presented at this year’s summit will include e-mail marketing, dynamic packaging, third-party booking engines, affiliate programs, research-based Web design, and general interactive marketing.
This morning, Search Engine Land published a thought-provoking article written by fellow search marketing professional Shari Thurow, author of the book Search Engine Visibility, titled ‘SEO Ethics Are In The Eye Of The Beholder’ that astutely points-out that one person’s definition of ‘ethical SEO’ may be considered ‘black hat’ by another individual. This difference in opinion is obviously created by the fact that there is not a standardization of optimization techniques within our hyper-evolving industry.
In an article titled ‘Social, mobile lead engagement for generation Y: Shop.org keynote’, DMNews provided a recap of the keynote presentation delivered by Don Tapscott, author of Wikinomics, at the Shop.org Annual Summit taking place during the past couple of days in Las Vegas. The real-insight to be gleaned from this keynote address is the fact that today’s teenager is mobile, and connected to social networks, which means that in order to reach this lucrative demographic, savvy marketers today need to create content that allows for multitasking.
Each month on our EngineWorks site, we update the current market share percentage of the top ten largest search engines based upon total number of online searches. It’s not necessary to go this section of our site however to know that Google dominates the online search industry. The purpose for this blog post is to put this dominance into graph form.
Join the EngineWorks team, at the Search Engine Marketing Professionals of Portland (SEMpdx) Hot Seat on Tuesday, September 9th. This month’s Hot Seat will feature a presentation by David Mihm, who will speak on “Ranking in Local Algorithms.”
In addition to David’s presentation, we will critique the optimization elements contained on the actual Web sites of attendees.
The following sites will be reviewed:
The monthly event is great resource for people who are new to Search Engine Marketing. Join us for an informative and enjoyable evening. I look forward to seeing you!
In an article titled ‘Will more consumers switch to the Web in Q4’, eMarketer revealed today that more participants in a ‘Back to School Survey’ conducted by PriceGrabber.com preferred purchasing products through e-commerce sites than at brick-and-mortar stores.
