EngineWorks, Inc.

Since you’re reading this blog, it’s a pretty good bet that you grasp that the tremendous ability of search marketing to drive eager customers to Web sites is why eMarketer is predicting that online marketers will increase the total amount spent on search to $19 billion in 2012, up from almost $10.4 billion this year.

The following chart provides a breakdown of the projected annual performance of the seven major forms of online marketing over the next four years, as reported by eMarketer today in an article titled ‘Search Popularity Draws Ad Dollars’.

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Online advertising spending world-wide will grow at an annual rate of 15 to 20 percent through 2011, according to the research company IDC in an eMarketer article last month. This annual growth rate would enable total online ad spending to surpass $106 billion in that year.

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Online Marketing Summit (OMS) Portland is taking place tomorrow, August 5, 2008, at the Oregon Zoo.  There is still time for you to get an impressive twenty percent (20%) discount on the price of admission through Search Engine Marketing Professionals of Portland (a.k.a. SEMpdx).

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