This blog post is to bring your attention to an informative (and free!) on-demand Webinar produced by Omniture featuring the topic ‘Building a Search-Powered Marketing Mix’.
I was privileged to have participated as a presenter during this Webinar, and to be able to convey the exclusive value proposition that professional Search Engine Marketing offers online commercial entities today.
In an article published today titled ‘Google’s new search feature’, Fortune reports that the search giant has rolled-out its latest enhancement to their query process called Google Suggest.
Google Suggest automatically serves-up possible iterations of search queries as they are typed into Google’s search box on the company’s home page. The purpose for this new feature is to assist users in narrowing their search, and to provide proper spelling recommendations, according to Google.
In a news release last week, Nielsen Online reported the latest market share percentages for the online search engine industry, which we have updated on our site. Not surprising, Google continues to dominate our vibrant industry both in terms of overall market share (60.2%) and year-over-year growth rate (+16%).
It is important to realize that, in addition to the fact that Google remains the biggest fish in the pond, there continues to be increased consolidation in the number of searches performed on the three largest search engines in the United States.
We are pleased to announce that Jesse Liebman has joined our high performance search marketing team as our new Search Engine Marketing intern. This position has been created to enable intelligent individuals such as Jesse, who may not possess prior real-world online marketing experience, to gain instruction and education pertaining to professional SEM strategies and techniques.
The Search Engine Marketing Professionals of Portland (SEMpdx) is holding its latest Networking Event this evening at Paddy’s Bar & Grill in Portland.
eMarketer released a study yesterday projecting that U.S. advertisers will increase total spending on business-to-business Social Media Marketing by more than 425% from $40 million in 2008 to $210 million in 2012.
On Friday of last week, eMarketer reported in an article titled ‘Search ad spending keeps growing’ that both online advertisers and media agencies anticipate increasing their spend on Search Engine Marketing campaigns during the second half of 2008. In fact, this article states that online businesses plan to increase their Paid Search Marketing spending by more than one-third, while agencies claim that they will increase their PPC spending by more than one-half.
Last week, the world’s largest search engine released a new feature that reveals how the company customizes search results based upon location, search history, and recent queries. In a DMNews article titled ‘Push toward transparency may have consequences for PPC’, the media corporation reported that in order for users to take advantage of this new feature, they first must manually enable it within their Google account.
A recent announcement by the United States Securities and Exchange Commission (SEC) proclaims that companies can now use corporate blogs as replacements to traditional press releases. This development may enable your business to both save money, and publish official company information in a much more timely manner.
Traditional media press releases have served a purpose beyond just marketing announcements. The US Securities and Exchange Commission requires public companies to disclose certain financial and business information via traditional press releases in order to satisfy full disclosure requirements. However, during the past several years, Sun Corporation’s CEO, Jonathan Schwartz, has been lobbying for corporate blogs to serve as a recognized medium to disseminate full disclose information.
I pulled this quick little nugget from the Pew Internet & American Life Project report that was released this week: Search engine use continues to grow, with 49% of Internet users saying they use search engines on a typical day.
The Pew Research Center first began asking users about their search engine habits in January of 2002. Back then, only 29% of Internet users surveyed said they used a search engine on a typical day.
