Archive for July, 2008
As EngineWorks continues to rapidly scale both our revenues and client roster, a major concern recently expressed by our management team is if our company will be able to secure new team members who possess the Search Engine Marketing (SEM) knowledge, experience, and skills necessary to manage our world-class client campaigns.
This fact was conveyed by our company president, Sean McMahon, during an interview titled ‘Start-Up: Vital Signs of a Young Regional Company’ in the July 5, 2008 issue of The Oregonian newspaper. In this interview, Sean stated that one of his fears for the future of our company is that “we won’t find the acutely skilled people we need to stay lean and mean while meeting our clients’ needs”.
The obvious point behind this statement is that since Search Engine Marketing is not currently standard curriculum at colleges and universities, it is extremely difficult to discover young, entry-level individuals with prior exposure to cutting-edge search marketing strategies and techniques.
As recently announced, Google and Adobe have teamed up to create a solution for effectively indexing Flash files. If successful, this partnered development should have a tremendous impact upon the SEO industry.
Historically, Flash files have caused a lot of problems for search engine algorithms. This is due to the fact that they ignore the entire Flash files during the indexing of specific pages. Now, however, Google announced on June 30th that they will be able to index textual content in SWF files, which includes “Flash ‘gadgets’ such as buttons or menus, self-contained Flash websites, and everything in between”.
In addition, Google states that it will be able to find, and differentiate, URLs within a Flash file. This has been a big problem in the past, since Flash files historically were only accessible through one file.
As noted in my previous blog posts, we are privileged to have the Online Marketing Summit (OMS) come to the Rose City next week. OMS Portland is taking place at the Oregon Zoo in Portland on Tuesday, August 5, 2008.
Last week, we posted notice on our blog that our company just got a little cooler. That is, EngineWorks received a little cooler from Google as recognition of our good standing relationship with the world’s most popular search engine. We even stated that it’s hip to be cool. An announcement yesterday however, by a brash new search engine, may not be so hip in Google’s eyes.
EngineWorks is exceptionally pleased to be presenting, along-side our newest world-renowned client, Yakima Products, the keynote panel presentation at the up-coming Online Marketing Summit (OMS) taking place here in Portland, Oregon on August 5, 2008.
Each week my feed reader and email inbox fill up with great links on search engine optimization, paid search marketing, social media marketing, and general search industry news. Many of the links become popular on sites like Sphinn, and others end up flying under the radar. Each week I am going to highlight articles, blog posts, and online discussions that I feel are particularly valuable. So without further ado, here are this week’s trophy links:
As in a little Google cooler!
Last week, our search engine marketing company received a mini Google frig from the G-Men down south as recognition for being a certified Google AdWords Qualified Company and because of our strong financial history with the world’s largest search company.
July 22, 2008 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a professional search engine marketing (SEM) company specializing in Natural Search Engine Optimization (SEO), Paid Search Management, and Social Media Marketing, is pleased to announce that the Company will be presenting along side its newest world-class client, Yakima Products, Inc., at the up-coming Online Marketing Summit (OMS) in Portland, Oregon on August 5, 2008.
The Online Marketing Summit, taking place at the Portland Zoo on S.W. Canyon Road, is an education and networking event that enables marketing professionals to share best practices and gain valuable insight from professional online marketing executives. This industry-wide summit focuses on topics that drive audience action, including search engine marketing, social media business strategies, Web analytics, ROI tracking, and much more.
Through an alliance with 500lb Marketing Solutions, a full-service marketing solutions agency located in Portland, Oregon, EngineWorks has arranged for Yakima Products to participate in the keynote panel presentation at this exciting OMS conference. Yakima, a leading vehicle rack innovator in the outdoor industry, manufactures and markets world-renowned ‘destination hardware’ designed to make getting to the outdoors easier and more enjoyable.
EngineWorks Vice President of Client Acquisition, Mike Rosenberg, and Dylan VanWeelden, Creative Communications Manager at Yakima, will be participating as featured presenters on the opening keynote panel session during this innovative marketing summit. This keynote session will feature insightful real-world examples and recommendations for effective Web site optimization techniques, off-site promotional tactics, and successful search engine conversion strategies.
Information pertaining to registration and attendance at the Online Marketing Summit can be found through the following link:
http://www.onlinemarketingsummit.com/portland/default.php
The 2008 OMS Summer Tour anticipates presenting its brand new content from industry leading speakers to more than 2,000 marketers in 11 cities across the United States. In addition to thought-leadership panel discussions, these educational summits also feature advanced workshops designed to provide hands-on instruction on how to apply solutions to interactive marketing challenges.
About Yakima
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions. Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear; a line of cargo boxes and bags for a variety of needs; and Ground Control, an integrated gear management system for the home. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.
About 500lb
500lb Marketing Solutions is a full service marketing solutions agency dedicated to delivering best-in-class marketing services and technology solutions, on time, on budget, and beyond expectations using the best design, technical, and marketing talent. Headquartered in Portland, Oregon, 500lb can be found online at www.500lb.com.
July 17, 2008, 2008 (Portland, OR) — EngineWorks, Inc. (www.engineworks.com), a professional search engine marketing (SEM) company specializing in Natural Search Engine Optimization (SEO), Paid Search Management, and Social Media Marketing, is pleased to announce that the Company will be participating on the keynote panel session at the up-coming Online Marketing Summit (OMS) in Portland, Oregon on August 5, 2008.
The Online Marketing Summit, taking place at the Portland Zoo on S.W. Canyon Road, is an invitation-only education and networking event where marketing professionals convene to share best practices and gain valuable instruction from expert online marketing executives. This important summit is structured around topics that drive audience action, including search engine marketing, social media business strategies, Web analytics, ROI tracking, and much more.
EngineWorks Vice President of Strategy and co-founder, Kent Schnepp, will be participating as a featured presenter on the opening keynote panel session during this exciting interactive conference. This keynote session will feature insightful real-world examples and recommendations for effective Web site optimization techniques, off-site promotional tactics, and successful search engine conversion strategies.
Information pertaining to registration and attendance at the Online Marketing Summit can be found through the following link:
http://www.onlinemarketingsummit.com/portland/default.php
The 2008 OMS Summer Tour anticipates presenting its brand new content from industry leading speakers to more than 2,000 marketers in 11 cities across the United States. In addition to thought-leadership panel discussions, these educational summits also feature best practice workshops designed to provide a hands-on approach to your most pressing interactive marketing challenges.
Search Engine Marketing Professionals of Portland (a.k.a. SEMpdx) is offering an impressive twenty percent (20%) discount to the up-coming Online Marketing Summit (OMS) taking place at the Portland Zoo in Portland, Oregon on August 5, 2008.
