EngineWorks, Inc.

As EngineWorks continues to rapidly scale both our revenues and client roster, a major concern recently expressed by our management team is if our company will be able to secure new team members who possess the Search Engine Marketing (SEM) knowledge, experience, and skills necessary to manage our world-class client campaigns.

This fact was conveyed by our company president, Sean McMahon, during an interview titled ‘Start-Up: Vital Signs of a Young Regional Company’ in the July 5, 2008 issue of The Oregonian newspaper. In this interview, Sean stated that one of his fears for the future of our company is that “we won’t find the acutely skilled people we need to stay lean and mean while meeting our clients’ needs”.

The obvious point behind this statement is that since Search Engine Marketing is not currently standard curriculum at colleges and universities, it is extremely difficult to discover young, entry-level individuals with prior exposure to cutting-edge search marketing strategies and techniques. (more…)

As recently announced, Google and Adobe have teamed up to create a solution for effectively indexing Flash files. If successful, this partnered development should have a tremendous impact upon the SEO industry.

Historically, Flash files have caused a lot of problems for search engine algorithms. This is due to the fact that they ignore the entire Flash files during the indexing of specific pages. Now, however, Google announced on June 30th that they will be able to index textual content in SWF files, which includes “Flash ‘gadgets’ such as buttons or menus, self-contained Flash websites, and everything in between”.

In addition, Google states that it will be able to find, and differentiate, URLs within a Flash file. This has been a big problem in the past, since Flash files historically were only accessible through one file. (more…)

As noted in my previous blog posts, we are privileged to have the Online Marketing Summit (OMS) come to the Rose City next week. OMS Portland is taking place at the Oregon Zoo in Portland on Tuesday, August 5, 2008.

(more…)

Last week, we posted notice on our blog that our company just got a little cooler. That is, EngineWorks received a little cooler from Google as recognition of our good standing relationship with the world’s most popular search engine. We even stated that it’s hip to be cool. An announcement yesterday however, by a brash new search engine, may not be so hip in Google’s eyes.

(more…)

EngineWorks is exceptionally pleased to be presenting, along-side our newest world-renowned client, Yakima Products, the keynote panel presentation at the up-coming Online Marketing Summit (OMS) taking place here in Portland, Oregon on August 5, 2008.

(more…)

Each week my feed reader and email inbox fill up with great links on search engine optimization, paid search marketing, social media marketing, and general search industry news. Many of the links become popular on sites like Sphinn, and others end up flying under the radar.  Each week I am going to highlight articles, blog posts, and online discussions that I feel are particularly valuable.  So without further ado, here are this week’s trophy links:

(more…)

As in a little Google cooler!

Last week, our search engine marketing company received a mini Google frig from the G-Men down south as recognition for being a certified Google AdWords Qualified Company and because of our strong financial history with the world’s largest search company.

(more…)

Search Engine Marketing Professionals of Portland (a.k.a. SEMpdx) is offering an impressive twenty percent (20%) discount to the up-coming Online Marketing Summit (OMS) taking place at the Portland Zoo in Portland, Oregon on August 5, 2008.

(more…)

EngineWorks is proud to be a sponsor of the upcoming Internet Strategy Forum (ISF) Summit this Thursday and Friday at The Governor Hotel in beautiful downtown Portland.  We are looking forward to the full compliment of world-class presenters, and to making some new friends in our industry.

(more…)

Yahoo! announced that it is “opening up the core pieces of it’s algorithmic search infrastructure to third parties” in a DMNews article titled “Yahoo opens up its search algorithm” on Friday last week. The second largest search engine on the planet is calling this new open Web services platform “BOSS”, as in “Build your Own Search Service”.

(I guess “BYOSS” just doesn’t sound as cool!)

(more…)