EngineWorks

In article published today by eMarketer, the online research firm reported results from a study that looked into the types of social media that currently have the greatest potential to impact online commercial entities.

Interestingly, a little more than two-thirds (64.8%) of the marketing professionals responding to this survey perceive that relevant social media containing unfiltered consumer perceptions of their company, products, services, and brands will have the most impact upon their success.

This perceived most important type of social media was follow closely by word-of-mouth/viral campaign.  Almost two-thirds (62.0%) see these types of campaigns as greatly impacting their business in the future.

Here is the break-down of this study:

Let know what type of social media you think will have the greatest impact upon the online commercial world in the years to come.