A couple posts ago, I highlighted a review of my speaking presentation at SMX Advanced titled ‘Creating Value into Your SEM Businesses’. The purpose of this post is to direct your attention to a review of the second panel session that I was privileged to participate on, at this industry conference in Seattle, titled ‘Funding, Valuing & Selling SEM Businesses’.
iMedia Communications published an encouraging article this morning titled ‘The state of marketing revealed’ that conveyed the results of a new survey conducted by Eloqua Corporation which found that, even though we are facing challenging macro-economic times, the outlook remains bright for online advertising.
Having just returned from the Emerald City, I was pleased to see a live blog post article written by David Wallace, CEO and Founder of SearchRank, on Search Engine Roundtable that provides blow-by-blow coverage of the very successful panel session at SMX Advanced titled ‘Creating Value in Your SEM Business’.
Unfortunately, many companies do. The explosive growth of social media has created numerous opportunities for consumers to broadcast their opinions over the Internet. With the introduction of “blended” or “universal” search, it is now common for video, pictures, news items and alternative content, to show up in the search engine results pages (SERPs). A company that has spent years managing their brand’s reputation can be ruined by a single piece of negative content. Is it possible for a company to monitor and manage these issues? Yes, through Online Reputation Management (ORM).
In article published today by eMarketer, the online research firm reported results from a study that looked into the types of social media that currently have the greatest potential to impact online commercial entities.
