Search Marketing Blog
Lunch2.0v4 at Wieden + Kennedy
Kent Schnepp (our VP of Client Service and Strategy) and I just got back from Lunch2.0 put-on by the Portland uber-agency, Wieden + Kennedy. (We even ran into EngineWork’s Director of Paid Search, Lisa Peyton, who attended on her day off . . . talk about commitment!) This was my first Lunch2.0, and I hear that it was different than the previous ones (a little more formal, with a bit more of an agenda).
Gaia at W+K arranged the event, and had attendees pick-up packets a couple weeks ago, or mailed to individuals who were not able to swing-by the agency (like me). These packets paired each of us with a W+K employee, and also provide a brief overview and instructions.
Actually having someone specific to ‘meet’, and an assignment ahead of time, made certain that folks like me attended the lunch event. (As I mentioned, this was the first one I actually made it to). I’m not sure, however, if the pairing-up had the desired effect. My W+K ‘date’, Kristy, was great. But, I could see how some interactions may have been forced, with both parties feeling obligated to hit-it-off with each other.
Overall, we enjoyed the food and our time with fellow marketing experts. I, however, forgot to put my business card in the hat for the cool prizes. The always popular Rock Band/Guitar Hero (not sure which one) was a big hit. I look forward to attending the next Lunch2.0 to see if my observation pertaining to the pairing-up of partners was correct. Hope to see you there…
David Mihm 06.30.2008 at 3:54 pm
Hey Mike, sounds like a lot of fun! How does one get oneself invited to these things? :)
Mike Rosenberg 06.30.2008 at 4:10 pm
Hey David,
You can got to http://tinyurl.com/6dg4f6 and RSVP on Upcoming http://tinyurl.com/5r4e9y