Search Marketing Blog
The $1 Billion Shift to Online Advertising
In this week’s edition of Advertising Age magazine, it was revealed through a recent analysis of spending that the nation’s top 100 advertisers shifted more than $1 billion of advertising spend away from off-line media to online marketing channels in 2007.
As shown in the following chart, Ad Age reports that last year “these top-tier marketers increased measured Internet spending by $1 billion; slashed newspaper spending by $674 million; and cut TV budgets by $406 million.”
This is yet more evidence that the effectiveness of online advertising, in terms of ability to deliver and measure actual customers, continues to convince savvy marketers to commit more and more budget dollars to interactive campaigns.
