Search Marketing Blog
Review of Trackur as a Reputation Management Tool
Posted by Scott Fish on 06.24.2008Delivering peace-of-mind for online commercial entities is one of the valuable benefits we offer at EngineWorks through our Reputation Management Services. Our recent blog post titled ‘Do you have skeletons in your closet?‘ provided tremendous insight into the high value many companies place on the perception and reputation of their online image.
The purpose for this post is to evaluate the effectiveness of Trackur.com as an Online Reputation Management (ORM) tool. We, at EngineWorks, currently use this ORM tracking application to gain a broad view of online mentions or links pertaining to our clients’ presence across the Internet.
We love Trackur
(To it put succinctly!) Andy Beal, founder of Trackur.com, has developed a fantastic tool for search marketing professionals. One that can be used to add tremendous value to client relationships.
Trackur is better than the rest.
Today’s blended search results provide online marketers plenty of opportunities to have alternative content represented in the top 10 search results. However, they also can allow negative consumer-generated content, including videos, press releases, RSS blog feeds, etc., to be pushed to the top of Natural search results.
Andy Beal points-out that his tool is different from Google Alerts by stating the following: “Trackur goes beyond just Google content. It tracks images, videos, Digg, del.icio.us, Twitter, as well as the usual news and blog stuff.” Trackur allows you to see, with good clarity, what people are saying about your company, brands, and services across the diverse Internet landscape.
Understanding how a community communicates is the first step to an effective ORM strategy. Followed by detailed tracking. Trackur delivers on both of these critical components.
Value to clients
We use Trackur in conjunction with several other proprietary applications to understand our clients’ current presence online, and to efficiently monitor their image and reputation. With Trackur, we are able to immediately identify potential challenges to a client’s reputation. In turn, we can rapidly engage with the company, and implement a strategic plan-of-action to minimize any negative impact.
Learn more about Online Reputation Management services
Our experienced ORM specialists can help you put together a well-thought-out reputation management plan to maintain your favorable image and reputation, and to ensure that if the proverbial (insert explicative here) ever hits the fan – your company is prepared. Request a consultation.
Rave Reviews for Trackur; Agencies Are You Missing Out? 06.24.2008 at 12:06 pm
[...] positive Trackur review caught my eye recently. Search marketing firm EngineWorks took the time to praise Trackur and explain why it’s so valuable to their [...]