Search Marketing Blog
Online Ads and SEM Reach Specific Segments
eMarketer released a study yesterday revealing that the top two most important marketing channels used to reach specific customer segments are online advertising (used by 75% of the respondents in this survey), and search engine marketing (used by 64% of the respondents).
The following graph depicts the results from this May 9, 2008 survey for all forms of marketing:
In addition, a full 84% of survey participants indicate that segment-driven marketing will be more important three years from today. These findings obviously reinforce the unique ability of online advertising and search engine marketing to be able to extract highly targeted audiences who are actively seeking-out products and services.
