Search Marketing Blog
EngineWorks Featured in DMNews 2008 Essential Guide to Search
Today, DMNews released the 2008 edition of their Essential Guide to Search Marketing which features an insightful article written by our co-founder and president here at EngineWorks, Sean McMahon, titled “SEM Turns the Media World Upside Down”.
This prestigious industry annual features more than 45 pages of the most up-to-date developments, strategies, and advancements in the online search industry from more than three dozen prominent SEM executives. The Essential Guide to Search Marketing presents cutting-edge articles from each of the following five SEM disciplines: 1. Search Strategies, 2. Thought Leadership, 3. Paid Search, 4. Organic Search, and 5. Search 2.0.
Sean’s article is the lead article of the Paid Search section in this guide, and can be found on Page 29. This compelling piece identifies the powerful ability of search marketing to extract targeting and messaging that can be used as the foundation for a company’s entire marketing mix – both on and off-line.
I encourage you to download this invaluable guide, and am confident that it will provide expert insight into the current state of our hyper-evolving industry.
Let me know what you think of the 2008 Essential Guide to Search Marketing.
