Search Marketing Blog
Doom, Gloom, and Online Advertising Boom
Posted by Sean McMahon on 06.06.2008iMedia Communications published an encouraging article this morning titled ‘The state of marketing revealed’ that conveyed the results of a new survey conducted by Eloqua Corporation which found that, even though we are facing challenging macro-economic times, the outlook remains bright for online advertising.
The 2008 survey, which was conducted with almost 200 marketing executives at US companies ranging in size form $10 million to $500 million in annual revenues, discovered that the participants plan to “significantly increase” their online advertising budgets in the coming three (3) years.
Most importantly, more than forty percent (40%) of the professionals responding to this survey stated that they have “radically increased” the amount of money spent on online marketing, and that “online advertising is their most increased expenditure” of all media channels. In addition, twenty-three percent (23%) stated that they have increased their Google AdWords budgets during the past three years.
I encourage you to review the complete findings from this survey in the iMedia article. They represent yet another data source for professional Internet marketing firms, especially sophisticated companies in the search engine marketing space, to have a positive outlook even when we hear that the ‘sky is falling’ all around us.
Let me know if you agree with these findings, and whether you perceive that the compelling value proposition delivered by search marketing will continue to drive increased revenues to our industry.
