Value of Creating Value at SMX Advanced

Search Marketing Blog

Value of Creating Value at SMX Advanced

Posted by Sean McMahon on 06.05.2008

Having just returned from the Emerald City, I was pleased to see a live blog post article written by David Wallace, CEO and Founder of SearchRank, on Search Engine Roundtable that provides blow-by-blow coverage of the very successful panel session at SMX Advanced titled ‘Creating Value in Your SEM Business’.

I was privileged to have participated on this panel with two highly esteemed individuals from our industry, Bruce Clay, founder of Bruce Clay, Inc., and Matt Naeger, Executive Vice President of Operations at Impaqt.

An interesting development that unfolded during this presentation was the fact the each of us was able to provide insight into building value within your SEM firm from very diverse perspectives. Matt was able to impart how a large interactive firm, with almost 100 employees catering to Fortune 500 enterprise level clients, builds value into their well established company. Bruce conveyed how an industry renowned, high profile search expert continues to build value into his operation after more than a decade of delivering outstanding performance to his client. Finally, I perceive that I was able to provide a perspective on rapidly building value into a fledgling entity on the path to achieve the impressive accomplishments of my fellow panel members.

If you happened to have attended this session presented by Bruce, Matt, and me, please drop me a post with your opinion of its value. I welcome any and all feedback, since it will only help me prepare for future speaking engagements in our exciting industry.